How to engage followers on Facebook

We all hear about it – Facebook’s mystery algorithm that decides what content we see and what content our page followers see. I equate it to the communication and marketing equivalent of a scratch-off ticket. We know we can win big, but we have no idea what combination of content will get us there.   Facebook does reveal veiled insights into the algorithm. We can use those insights to increase relevancy for our business pages. The following tips are a compilation of information released from Facebook and the insights from our own analysis of what content works for us.

The State of New Media Marketing

Social Media Marketing in Agriculture Small, agricultural businesses often struggle with the challenges of marketing successfully. This webinar shares the results of a nationwide survey conducted in Fall 2015 to understand the current state of green-industry marketing, particularly as it relates to new-media marketing efforts. Businesses based in rural areas, particularly those that interact directly with consumers, … Continue reading The State of New Media Marketing

Facebook Analytics – Dig Deeper

  As business owners we have grown accustomed to the frequent phone calls, emails, and direct mail pieces from advertisers promising to take our business to the next level by way of a carefully crafted advertisement. Every time I get that phone call, I ask them to show me the data. I want to make … Continue reading Facebook Analytics – Dig Deeper

Connecting Online: Garden Centers’ Use of Facebook Marketing

Authors: Nicole Kruse, Dr. Lauri M. Baker, Iyonna Campbell, Scott Stebner, Dr. Cheryl R. Boyer, Dr. Hikaru Peterson Study Purpose: The purpose of this study was to quantify the use of social media as a marketing tool for garden centers across the United States Conclusions: Results of this research indicate that while garden centers in the … Continue reading Connecting Online: Garden Centers’ Use of Facebook Marketing

The E-Commerce Landscape: An Environmental Scan of Online Greenhouse Retailing

Authors: Dandi Thomas, Charlsie Craig, Samantha Coupon, Lauri M. Baker, Audrey E.H. King, Cheryl R. Boyer, & Hikaru Peterson.  Study Purpose The purpose of this study was to determine how many garden centers were involved in online retailing of plant products. The objectives of this study were to determine if e-commerce was being used by … Continue reading The E-Commerce Landscape: An Environmental Scan of Online Greenhouse Retailing

Choose Your Next Social Media Wisely

  ­ Choose, but choose wisely. Most of us have probably seen Indiana Jones and the Last Crusade at least once or twice. While the movie was packed full of great moments, perhaps the most quotable scene from the blockbuster was, “Choose, but choose wisely.” The phrase was so popular after the movie release that it … Continue reading Choose Your Next Social Media Wisely