We all hear about it – Facebook’s mystery algorithm that decides what content we see and what content our page followers see. I equate it to the communication and marketing equivalent of a scratch-off ticket. We know we can win big, but we have no idea what combination of content will get us there. Facebook does reveal veiled insights into the algorithm. We can use those insights to increase relevancy for our business pages. The following tips are a compilation of information released from Facebook and the insights from our own analysis of what content works for us.
You don’t need me to tell you that people are constantly plugged-in and on the Internet. But what exactly are they doing for all that time they are scrolling and tuned-in to their phone?
Social Media Marketing in Agriculture Small, agricultural businesses often struggle with the challenges of marketing successfully. This webinar shares the results of a nationwide survey conducted in Fall 2015 to understand the current state of green-industry marketing, particularly as it relates to new-media marketing efforts. Businesses based in rural areas, particularly those that interact directly with consumers, … Continue reading The State of New Media Marketing
Authors: Nicole Kruse, Dr. Lauri M. Baker, Iyonna Campbell, Scott Stebner, Dr. Cheryl R. Boyer, Dr. Hikaru Peterson Study Purpose: The purpose of this study was to quantify the use of social media as a marketing tool for garden centers across the United States Conclusions: Results of this research indicate that while garden centers in the … Continue reading Connecting Online: Garden Centers’ Use of Facebook Marketing
Authors: Dandi Thomas, Charlsie Craig, Samantha Coupon, Lauri M. Baker, Audrey E.H. King, Cheryl R. Boyer, & Hikaru Peterson. Study Purpose The purpose of this study was to determine how many garden centers were involved in online retailing of plant products. The objectives of this study were to determine if e-commerce was being used by … Continue reading The E-Commerce Landscape: An Environmental Scan of Online Greenhouse Retailing
Choose, but choose wisely. Most of us have probably seen Indiana Jones and the Last Crusade at least once or twice. While the movie was packed full of great moments, perhaps the most quotable scene from the blockbuster was, “Choose, but choose wisely.” The phrase was so popular after the movie release that it … Continue reading Choose Your Next Social Media Wisely
It's like learning to play guitar Music has been a large part of my life for decades now. I still remember sitting on the living room floor as my father showed me how to play a “G Chord” on his nylon-stringed Spanish guitar. I’d contort my hands, concentrate, and strum. It wasn’t pretty. You can’t … Continue reading Social Media – One Chord at a Time
When Should You Add Another Social Media Channel? http://www.youtube.com/watch?v=sr_EtMhM3fg Have you been Woo Woo’d? By that, I mean jumping into a social media platform that looks like the best thing since Facebook only to realize months later that your labor costs have amounted to nothing more than a collection of pretty thumbnails, sweet graphics, and wordy … Continue reading Social Media Marketing? Don’t Go Channel Surfing
This presentation was given at the 2016 Kansas Department of Agriculture Farmers Market Conference. Topic: Finding and Engaging Your Target Audience on Social Media.