We at The Center have always embraced the “and then” philosophy of always looking at what comes next. The idea is simple, don’t focus on the here and now and don’t settle for single, individual transactions.
A primary mission of the Center for Rural Enterprise Engagement is to equip students with social media research experience. As part of their coursework, students enroll in undergraduate research classes and have the opportunity to plan, conduct, and present research pertaining to social media and agriculture. These students presented the results of their research at the … Continue reading Students Pose Questions and Find Answers in Social Media Research
Social Media Marketing in Agriculture Small, agricultural businesses often struggle with the challenges of marketing successfully. This webinar shares the results of a nationwide survey conducted in Fall 2015 to understand the current state of green-industry marketing, particularly as it relates to new-media marketing efforts. Businesses based in rural areas, particularly those that interact directly with consumers, … Continue reading The State of New Media Marketing
Authors: Nicole Kruse, Dr. Lauri M. Baker, Iyonna Campbell, Scott Stebner, Dr. Cheryl R. Boyer, Dr. Hikaru Peterson Study Purpose: The purpose of this study was to quantify the use of social media as a marketing tool for garden centers across the United States Conclusions: Results of this research indicate that while garden centers in the … Continue reading Connecting Online: Garden Centers’ Use of Facebook Marketing
Authors: Dandi Thomas, Charlsie Craig, Samantha Coupon, Lauri M. Baker, Audrey E.H. King, Cheryl R. Boyer, & Hikaru Peterson. Study Purpose The purpose of this study was to determine how many garden centers were involved in online retailing of plant products. The objectives of this study were to determine if e-commerce was being used by … Continue reading The E-Commerce Landscape: An Environmental Scan of Online Greenhouse Retailing
This presentation was given at the 2016 Kansas Department of Agriculture Farmers Market Conference. Topic: Finding and Engaging Your Target Audience on Social Media.
This presentation was given at the 2016 Kansas Department of Agriculture Farmers Market Conference and presented at a Western Nursery and Landscape Association Webinar.
Managing director Scott Stebner presents original research about garden centers and their use of social media marketing to the 2015 Marketing Edge Research Summit. Direct marketing researchers from across the globe presented their findings on October 3rd at the annual event held in Boston, MA.