Center for Rural Enterprise Engagement
A generator and source of knowledge about new-media marketing for rural and agriculture-based businesses and organizations
Touchless transactions in an online space can seem intimidating if you don’t regularly conduct exchanges this way or haven’t already established your online presence. But, they are possible and can be a simple (and profitable) addition to your business strategy to keep things moving, even during times of social distancing.
Hello CREE community! We want to begin this blog post by saying that our team is thinking of those affected by COVID-19, as well as wishing everyone a safe and healthful journey during these unprecedented times. Speaking of those times of social distancing, I’m sure we have all been affected by the recommendation to remain … Continue reading Conferencing from the Couch: Best practices for hosting and attending virtual conferences and meetings
Happy New Year (and decade), everyone! If you’ve been following along with the CREE blog since back in the day, this isn’t our first introduction. I’m Anissa, and I previously worked for CREE as the marketing communications intern during my undergraduate studies. As an intern, I wrote many blogs related to new- and social-media marketing. … Continue reading New Year: New Ways to Learn with CREE
In order to continue our goal of transparency, CREE has decided to post the insights from our own analytics taken from our Facebook page. This post will cover the second quarter of 2019 (April-June). Overview CREE posts on Facebook on Mondays and Fridays. Occasionally, Wednesdays are added to our content calendar to highlight special events and … Continue reading CREE Second Quarter Analytics
We at The Center have always embraced the “and then” philosophy of always looking at what comes next. The idea is simple, don’t focus on the here and now and don’t settle for single, individual transactions.
A primary mission of the Center for Rural Enterprise Engagement is to equip students with social media research experience. As part of their coursework, students enroll in undergraduate research classes and have the opportunity to plan, conduct, and present research pertaining to social media and agriculture. These students presented the results of their research at the … Continue reading Students Pose Questions and Find Answers in Social Media Research
Social Media Marketing in Agriculture Small, agricultural businesses often struggle with the challenges of marketing successfully. This webinar shares the results of a nationwide survey conducted in Fall 2015 to understand the current state of green-industry marketing, particularly as it relates to new-media marketing efforts. Businesses based in rural areas, particularly those that interact directly with consumers, … Continue reading The State of New Media Marketing
Authors: Nicole Kruse, Dr. Lauri M. Baker, Iyonna Campbell, Scott Stebner, Dr. Cheryl R. Boyer, Dr. Hikaru Peterson Study Purpose: The purpose of this study was to quantify the use of social media as a marketing tool for garden centers across the United States Conclusions: Results of this research indicate that while garden centers in the … Continue reading Connecting Online: Garden Centers’ Use of Facebook Marketing
Authors: Dandi Thomas, Charlsie Craig, Samantha Coupon, Lauri M. Baker, Audrey E.H. King, Cheryl R. Boyer, & Hikaru Peterson. Study Purpose The purpose of this study was to determine how many garden centers were involved in online retailing of plant products. The objectives of this study were to determine if e-commerce was being used by … Continue reading The E-Commerce Landscape: An Environmental Scan of Online Greenhouse Retailing