Insight Summit 2024

Want to improve your online presence by upgrading your new and social media strategies? Then the 2024 Insight Summit conference is for you! Learn how to collect analytics and which measurements matter, create compelling and engaging visual content to share online, and increase engagement with your audience and potential customers.

Get excited because the Center for Rural Enterprise Engagement (CREE) is coming to your home office! The CREE team is excited to announce that the 8th annual Insight Summit conference will be held September 16, 2024 through November 1, 2024. Our team is eager to offer a high-quality learning experience for participants without the need for travel!

“We’re thrilled to present the eighth annual Insight Summit following our recognition by The Association for Communication Excellence (ACE), where we proudly received the highest accolade in our category,” said Lauri Baker, CREE co-creator and associate professor in agricultural education and communication at the University of Florida. “This achievement fuels our passion to share valuable insights with you that will help you to advance in your new media knowledge.”

Topics included are trends in social media, CREE research, building your business’s narrative, establishing a new-media baseline, analytics, e-newsletters, Instagram, e-commerce, improving visual content, cyber security, and more!

“Running a small agricultural business can be challenging. Our learning experience aims to simplify the complexities of digital marketing, providing clarity and practical guidance,” said Cheryl Boyer, CREE co-creator and professor of horticultural marketing at Kansas State University. “We’re honored that our course has been acknowledged as an exceptional resource by the American Society for Horticultural Sciences, affirming our commitment to supporting the success of small ag businesses.”

Things you will walk away with from this conference:

Access to an online course platform with printable worksheets and guides
Membership to an exclusive Insight Summit Facebook group community
An online strategy for your organization or business
Ideas and plans for content development and delivery

“We hope this course will teach you how to harness the power of social and digital media to connect with your local communities, fostering a deeper sense of belonging and engagement,” said Hikaru Peterson, CREE co-creator and professor in applied economics at the University of Minnesota. “This connection is not only invaluable but essential for the growth and success of your agricultural business.”

The investment price of attending Insight Summit is $199. You will be receiving hands-on experience in an interactive setting but from the comfort of your own home. All you need is access to a webcam and high-speed Internet to participate.

“We hope this course will teach you how to harness the power of social and digital media to connect with your local communities, fostering a deeper sense of belonging and engagement,” said Audrey King, CREE Fellow and digital media state Extension specialist at Oklahoma State University. “This connection is not only invaluable but essential for the growth and success of your agricultural business.”