Research Library
Our goal is to make research-based knowledge discoverable and accessible to individuals, businesses, and communities to foster positive changes to rural livelihood. CREE does thisthrough support the mission of the land-grant institution at Kansas State University, University of Minnesota and the University of Florida.
Select a topic from the options below to view that research from that area only.
Publish Date:
March 11, 2017
Relationship marketing: A qualitative case study of new-media marketing use by Kansas garden centers
A primary factor limiting the expansion of many Kansas garden centers is marketing. Most of these businesses spend the majority ...
Publish Date:
June 1, 2017
Marketing with more: An in-depth look at relationship marketing with new media in the green industry
Garden-center businesses have unique challenges related to the marketing of products. New and social media offer a way for garden-center ...
Publish Date:
October 18, 2018
The use of new-media marketing in the green industry: Analysis of social media use and impact on sales
During the recession, the decline in home value and home ownership reduced the demand for ornamental plants, lawn and garden ...
Publish Date:
August 14, 2018
Online opportunities: A quantitative content analysis benchmark study of online retail plant sales
Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest ...
Publish Date:
October 13, 2018
Trends in use of new-media marketing in ornamental horticulture industries
Ornamental horticulture businesses in the United States (U.S.) face challenges to stay economically viable, particularly in rural areas. Marketing with ...
Publish Date:
October 28, 2018
The use of new-media marketing in the green industry: Analysis of social media use and impact on sales
During the recession, the decline in home value and home ownership reduced the demand for ornamental plants, lawn and garden ...
Publish Date:
May 13, 2020
Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers.
As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the ...