Blog
Read CREE’s blog posts.
Participating in a Political Process with Purpose
With Lauri M. Baker, a CREE Co-founder Don’t let the title of this blog scare you, I am not going to talk politics…or not the kind of politics you may be thinking. But I do want to talk about opportunities for you to engage in the political process on your own terms and with your own opinions....
4 Ways to Leverage AI Marketing for Your Agribusiness
Small agribusinesses have often been out-produced and out-marketed by larger businesses in the agricultural space. Though this has been a longstanding threat for smaller agribusinesses, the rise of artificial intelligence (AI) has shown promising benefits, especially in terms of marketing and...
Changing Landscapes: Remaining Relevant during Algorithm Shifts
The online landscape is constantly changing, especially when it comes to social media. It can be difficult to ensure your content is reaching your audience with this everchanging landscape. Achieving success online becomes even more tricky when social media platforms, like Facebook and Instagram,...
Graduate Students Attend Annual Conference in Fort Lauderdale
Graduate students recently represented the Center for Rural Enterprise Engagement (CREE) at the National Association of Extension Program and Staff Development Professionals (NAEPSDP) annual conference in Fort Lauderdale, Florida. NAEPSDP is an association comprised of Extension professionals from...
CREE holds How to Market in a Digital Era Trainings for Extension and Business Owners
In partnership with the UF/IFAS Tropical Research and Education Center (TREC), the Center for Rural Enterprise Engagement (CREE) created an online toolkit titled, How to Market in a Digital Era to educate and train the agriculture sector on how to develop a successful marketing...
CREE Alum Accepts New Position as a Communications Leader at Toho Water Authority in Kissimmee, Florida
Olivia Doyle, a former CREE graduate student, has recently accepted a new position as a Communications Leader at Toho Water Authority in Kissimmee, Florida. Congratulations, Olivia! Olivia will be responsible for managing social media platforms, coordinating involvement with external community...
CREE Attends National Conference
This past June, the Center for Rural Enterprise Engagement (CREE) was recognized for outstanding communication research and practice at a national conference. The Association for Communication Excellence (ACE) provides opportunities for networking and professional development to...
CREE Graduate Assistant Accepts New Position at CareSource
Meredith Oglesby began working with CREE during the Fall of 2020 and has recently accepted a new position as a Content Strategist at CareSource in Dayton, Ohio. Congratulations, Meredith! Meredith will be writing and reviewing member materials for the Medicare plans as a part of the member...
Agriculture E-commerce Kinetic Typography Video Series
As a source of knowledge on new and social media marketing for agribusinesses, The Center for Rural Enterprise Engagement (CREE) has developed a series of educational videos that highlight key research findings on agriculture e-commerce. Unlike traditional videos that include a talking head or...
How to Market in a Digital Era: Key Personnel
The Center for Rural Enterprise Engagement (CREE) along with partners have worked to create a marketing manual to help the agriculture sector develop a successful marketing plan. Read below to learn more about the individuals that helped make this project a success. Trent...
Employee Spotlight: Meredith Oglesby
The efforts at Center for Rural Enterprise Engagement (CREE) are supported by many staff members and students that specialize in the areas of research, communications, design, and more. Learn more about these staff members and students who work hard to help advance the CREE mission! MEREDITH...
Lessons from COVID-19: Advisory Board and Contributors
Many individuals have contributed valuable guidance along the way as this project developed. Learn more about them below.Advisory Board MembersLauren Gwin, Center for Small Farms & Community Food Systems, Oregon State University Robin Safley, Feeding Florida: Florida’s Food Bank Network John...