by The Center | Apr 29, 2016 | Original Research, Uncategorized
A primary mission of the Center for Rural Enterprise Engagement is to equip students with social media research experience. As part of their coursework, students enroll in undergraduate research classes and have the opportunity to plan, conduct, and present research...
by The Center | Apr 27, 2016 | Original Research, Past Webinars
Social Media Marketing in Agriculture Small, agricultural businesses often struggle with the challenges of marketing successfully. This webinar shares the results of a nationwide survey conducted in Fall 2015 to understand the current state of green-industry...
by The Center | Apr 13, 2016 | Original Research, Published Research
Authors:Â Nicole Kruse, Dr. Lauri M. Baker, Iyonna Campbell, Scott Stebner, Dr. Cheryl R. Boyer, Dr. Hikaru Peterson Study Purpose: The purpose of this study was to quantify the use of social media as a marketing tool for garden centers across the United States...
by The Center | Apr 8, 2016 | Original Research, Published Research
Authors: Dandi Thomas, Charlsie Craig, Samantha Coupon, Lauri M. Baker, Audrey E.H. King, Cheryl R. Boyer, & Hikaru Peterson. Study Purpose The purpose of this study was to determine how many garden centers were involved in online retailing of plant products. The...
by | Jul 22, 2015 | Original Research
What is collaborative marketing? Collaborative marketing events (CBEs) happen when businesses team up to share resources to generate more leads, sales, or recognition. This usually happens between two or more non-competing businesses that might have similar customer...
by The Center | Jul 16, 2015 | Original Research, Uncategorized
Title:Â Productive Pinning: A Quantitative Content Analysis Determining the Use of Pinterest by Agricultural Businesses and Organizations Abstract:Â In recent years social media sites have experienced rapid growth among users, specifically the image-based site...
