How to Market in a Digital Era


The Center for Rural Enterprise Engagement (CREE) along with partners created a marketing manual to help the agriculture sector develop a successful marketing plan. Learn more about the partners that helped make this project a success here.

This content is available in English and Spanish. Please select your langage below.

Written Resources

How to Market in a Digital Era: 2022 Florida Agricultural Marketing Manual

Download the manual to learn more about creating a successful digital marketing plan. 

Webinars and Videos

WEBINAR 1: How to Market in a Digital Era – Overview & Electronic Sales (English only)

In this webinar, we walked through the 2022 Marketing Manual workbook–offered in English and Spanish–and discussed the latest digital marketing and electronic sales trends for agribusinesses.

    WEBINAR 3: How to Market in a Digital Era – Using Social Media & Online Sales (English only)

    In this webinar, we talked through how to use social media as a marketing tool and how having an online presence can be used to generate online sales.

      Case Studies: How to Market in a Digital Era – Lessons Learned (English only)

      In this training we followed-up on the webinars, walked through the 2022 Marketing Manual–created by our team as a helpful tool–and learned how to navigate and choose marketing channels.


        Mercadeo en la era digital: Manual de mercadeo agrícola de la Florida 2022

        Descargue el manual para aprender cómo crear un plan exitoso de mercadeo.

        Seminarios Web y Videos

        Webinario 2: Descripción General y Ventas Electrónicas

        Acompáñanos, enseñaremos como usar el nuevo cuaderno de mercadeo-diseñado por nuestro equipo como una herramienta de apoyo para aprender acerca de los canales de comercialización. Nuestro equipo dará capacitación sobre los pasos necesarios para hacer ventas electrónicas.

          Webinario 3: Utilizando Redes Sociales y Ventas en Línea

          Aprende como usar las redes sociales como una herramienta de mercadeo y tener una presencia en línea para generar más ventas.

            Our Partners