CREE hosts third annual conference, Insight Summit

The Center for Rural Enterprise Engagement (CREE) hosted their third annual new-media marketing conference, the Insight Summit. The conference featured topics related to new-media marketing that included storytelling across platforms, basic and advanced analytics, social-media strategy, visual content, e-newsletters, and selling online. The 2019 Insight Summit was especially unique compared to past events, hosting agricultural … Continue reading CREE hosts third annual conference, Insight Summit

Claiming your Google Place Listing

One of the easiest, but most overlooked aspects of online marketing is claiming your Google Place listing. This is a feature that allows information about your business to populate on the right-hand side of the Google search results page. Claiming your business’s online identity in this way allows potential clients to find you and know that you’re currently operating. Photos will help them know what your storefront looks like, so it can be identified when they plan a visit. Filling out all sections of the form will allow searchers to click directly into your website or social media pages, reducing the level of searching required to learn about your business.

Facebook Live Tips, Tricks, & Best Practices

Facebook Live continues to be a hot topic, it truly is the best option on Facebook to engage an audience. We strongly suggest that you give it a whirl! First, let's talk about why you should use it for your business. Facebook's algorithm prioritizes live video. For those of you unfamiliar with the "A" word, … Continue reading Facebook Live Tips, Tricks, & Best Practices

Make Writing Work: 5 tips about planning your writing retreat

People often ask us how we stay productive in our writing. The answer, hands-down is that we make time for it. While we make time throughout the week for writing, we also schedule two major, in-person, writing retreats a year to focus on in-depth writing and planning. Here are some tips for productive writing retreats: … Continue reading Make Writing Work: 5 tips about planning your writing retreat

How to engage followers on Facebook

We all hear about it – Facebook’s mystery algorithm that decides what content we see and what content our page followers see. I equate it to the communication and marketing equivalent of a scratch-off ticket. We know we can win big, but we have no idea what combination of content will get us there.   Facebook does reveal veiled insights into the algorithm. We can use those insights to increase relevancy for our business pages. The following tips are a compilation of information released from Facebook and the insights from our own analysis of what content works for us.

Greenhouses Getting Connected

Tucked between the rolling Virginia hills, Glenhaven Greenhouses offers customers quality plants and mulch and a place to come enjoy the friendly atmosphere of the small, family-owned greenhouse.

Save the Date for our 2018 Boot Camp!

The Center for Rural Enterprise Engagement is excited to announce the dates of the Second Annual New-Media Marketing Bootcamp. Mark your calendars for February 27-28 at the Bluemont Hotel. We are thrilled to have the conference in our hometown, Manhattan, Kansas.

Master’s Graduate Returns as Managing Director

There’s no place like home. For Cassie Wandersee, the newly hired managing director of the Center for Rural Enterprise Engagement, the familiar phrase sums up her joy in returning to rural Kansas and the Kansas State University family. “One of the greatest things about K-State and the department of communications and agricultural education is the … Continue reading Master’s Graduate Returns as Managing Director