One of the easiest, but most overlooked aspects of online marketing is claiming your Google Place listing. This is a feature that allows information about your business to populate on the right-hand side of the Google search results page. Claiming your business’s online identity in this way allows potential clients to find you and know that you’re currently operating. Photos will help them know what your storefront looks like, so it can be identified when they plan a visit. Filling out all sections of the form will allow searchers to click directly into your website or social media pages, reducing the level of searching required to learn about your business.
Facebook Live continues to be a hot topic, it truly is the best option on Facebook to engage an audience. We strongly suggest that you give it a whirl! First, let's talk about why you should use it for your business. Facebook's algorithm prioritizes live video. For those of you unfamiliar with the "A" word, … Continue reading Facebook Live Tips, Tricks, & Best Practices
Let’s talk about negative feedback. Facebook tracks negative feedback for you in Facebook Insights under the “Reach” section of the navigation. The following is a screenshot of our Center for Rural Enterprise Engagement Facebook Page from last week. I have circled the places you need to look for when searching for this in your page's … Continue reading Keeping Positive in a Negative World: Understanding and tracking negative feedback in Facebook
People often ask us how we stay productive in our writing. The answer, hands-down is that we make time for it. While we make time throughout the week for writing, we also schedule two major, in-person, writing retreats a year to focus on in-depth writing and planning. Here are some tips for productive writing retreats: … Continue reading Make Writing Work: 5 tips about planning your writing retreat
Tucked between the rolling Virginia hills, Glenhaven Greenhouses offers customers quality plants and mulch and a place to come enjoy the friendly atmosphere of the small, family-owned greenhouse.
The Center for Rural Enterprise Engagement is thrilled to welcome Deanna Reid, agricultural education and communications graduate student.
Did you know that 90% of information transmitted to the brain is visual? Thus, it comes as no surprise that Instagram has become the app to beat in terms of affordability and engagement. Instagram currently has over 300 million users with 75 million of those users logging on daily. It can be a wonderful resource … Continue reading The 5 Best Budget Conscious Instagram Photo-editing Apps
With 360° video followers can experience your store from the ease of their personal devices. Here are our 7 tips to achieve the best results with 360° video.
Raise your hand if you feel like you’re doing everything right on social media, but something isn’t meshing. You’ve strategically joined platforms that make sense, you’re analyzing your posts, and you’ve planned out your content calendars weeks in advance.
We at The Center have always embraced the “and then” philosophy of always looking at what comes next. The idea is simple, don’t focus on the here and now and don’t settle for single, individual transactions.