This presentation was given at the 2016 Kansas Department of Agriculture Farmers Market Conference and presented at a Western Nursery and Landscape Association Webinar.
Introduction The introduction of mass merchants and big-box stores has increased competition in the green industry and could negatively impact the economic viability of garden centers. In order to compete against such retail giants, small, family-owned garden centers focus on offering exceptional customer service and developing meaningful relationships, which are keenly desired by customers. New … Continue reading Green Growth: An Exploratory Study of Metro and Non-Metro Garden Centers’ Use of New Media Marketing
Abstract: In recent years social media sites have experienced rapid growth among users, specifically the image-based site Pinterest. The purpose of this study was to investigate how agricultural producers and businesses were using Pinterest. A sample of 428 Pinterest users were evaluated using a quantitative content analysis to determine basic information about how Pinterest was … Continue reading Productive Pinning
Agricultural organizations from the local to national level are using Pinterest to promote their businesses and organizations, as well as advocate for the agriculture industry. But how do you effectively use Pinterest to reach the general public? This webinar will give you step-by-step instructions on how to create a Pinterest account, determine the types of … Continue reading Productive Pinning- Adding Pinterest to your Digital Toolbox