Video materials include the following:
Is it for generation me? Exploring marketing and selling plants online to millennial-aged consumerAs the horticulture industry continues to grow in the U.S., so does the proportion of millennial-aged consumers. The recent trend to sell live plants online also presents a new set of challenges. Understanding millennials’ preferences and behaviors online can improve your agribusiness marketing strategy. Learn more about how to inform your consumers and ensure a positive purchasing experience by reading this article: https://doi.org/10.4148/1051-0834.2289
Is it for generation me? Using new media marketing tools to target millennial-aged consumersNew media technologies are great tools for online agribusinesses because millennial-aged consumers will readily engage with these forms of digital communication. Current research has revealed the best strategies for engaging millennials when they are plant shopping online. Read this article to learn more about these new media marketing tools and whether they are right for your agribusiness. https://doi.org/10.4148/1051-0834.2289
What Americans Think About COVID-19_Mid-MarchThe University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Center for Public Issues Education (PIE Center) collected public opinion data from a nationwide sample March 13-16, 2020 to find out public perception related to COVID-19. This video highlights the public’s concern for themselves, loved ones, and the economy; how often they sought COVID-19 information; where they shared information; and the percentage that would get a COVID-19 vaccination if available.
For more information on the other data from this study, visit https://piecenter.com/covid-19/
Royalty Free Music from Bensound.
CFI Consumer Trust Summit: Adoption of Shorter Supply Chains During CovidHave consumers adopted short, regional supply chains since the pandemic began? University of Florida researchers Tracy Irani and Lauri Baker, both members of CFI’s Consumer Trust Insights Council, present early research findings with both consumer and producer surveys.
Creating simple educational videos
Planning Your Video:Creating interest and excitement while getting the message acrossIn this video, Center for Rural Enterprise Engagement co-creator, Dr. Lauri M. Baker, explains how to plan your simple educational video. She goes through the process of creating interest and excitement while getting your message across. This video covers 1) choosing your topic, 2) identifying your key messages, and 3) storyboarding your topic.
Shooting Video with Mobile DevicesIn this video, Center for Rural Enterprise Engagement (CREE) co-creator, Dr. Lauri M. Baker, explains how to make the most of your phone and tablet when shooting video. She shares tips on holding your device, using and making a tripod, and explains why zoom on mobile isn't your friend.
Framing shots, shot angles, adding perspective to your videoIn this video, Center for Rural Enterprise Engagement co-creator, Dr. Lauri M. Baker, explains how to frame your video shots and how to add perspective with different shot angles in your simple educational videos. In this video we cover 1) framing shots, 2) shot angles, and 3) adding perspective
Recording quality audio and selecting musicIn this video, Center for Rural Enterprise Engagement co-creator, Dr. Lauri M. Baker, explains how to record quality audio and include it in your simple educational videos. In this video we cover 1) choosing a microphone, 2) selecting copyright free music, and 3) eliminating background noise.
Text graphics ADA compliance and branding appropriatelyJoin Center for Rural Enterprise Engagement co-founder, Dr. Lauri M. Baker, to learn about how and why you should use text and graphics in your videos and how to easily do this. She will also cover the importance of and the how and why to brand your videos.
Pulling Your Video Together: Final editing and uploadingJoin Center for Rural Enterprise Engagement's (CREE) co-founder, Dr. Lauri M. Baker, to learn about finalizing your video. She covers finishing touches on your video, downloading from Adobe Spark, uploading your video to YouTube, and adding a subscribe endscreen.
Tracking Video Analytics and Reporting Video ImpactJoin Center for Rural Enterprise Engagement co-founder, Dr. Lauri M. Baker, to learn about how and why you should track your video analytics and how you can report and share the impact of your video.
Increasing Video Impact through Social MediaJoin Dr. Lauri M. Baker, co-founder of the Center for Rural Enterprises Engagement (CREE), to learn how to increase the impact of your videos through the integration of social media. She shows you how to promote your video, how to relate to your audience, increase the reach of your work, and expand your audience.
Simple editing tool for videosIn this video, Center for Rural Enterprise Engagement co-creator, Dr. Lauri M. Baker, explains how to use simple and free video editing tools like Adobe Spark, Video Crop, iMovie on the iPhone, and some editing workarounds for these free programs.
Touchless Transactions: Webinar on online sellingThis webinar covers how to get up and running quickly to sell online during the COVID-19 pandemic. The topics of finding your customers, audience analysis, helping customers find you, how to set up and sell online quickly, store platforms, payment platforms, customer concerns, guidelines and communicate about it, follow best practices for online sales, and consider how customers will obtain purchases. Center for Rural Enterprise Engagement (CREE) Co-Founders, Dr. Lauri M. Baker (University of Florida), Dr. Cheryl R. Boyer (Kansas State University), and Dr. Hikaru H. Peterson (University of Minnesota) share research-based information from their experience helping others set up online platforms and from CREE research. Learn more about CREE’s research in this area at https://ruralengagement.org/touchlesstransactions/.
A Touchless Transition – Ways to transition your food businessA Touchless Transition –
Streamed Live June 4th, 3pm on Facebook @SMARTstartPasco –
Listen in as we discuss ways to transition your food business and provide customers more peace of mind in this time of increased safety concern.
With Dan Mitchell from the Pasco EDC’s SMARTstart Program, Elizabeth Urquiola from UF/IFAS Pasco Extension One Stop Shop, Shari Bresin with UF/IFAS Pasco Extension Family and Consumer Sciences, and Lauri Baker with the UF/IFAS Center for Public Issues Education
Resources/links with information:
Pasco EDC - SMARTstart:
UF/IFAS Public Issues Education:
UF/IFAS Pasco Extension One Stop Shop Incubator Kitchen:
Incubator Kitchen Information Request:
UF/IFAS Pasco Extension Family and Consumer Sciences:
UF/IFAS Extension is a Equal Opportunity Institution
Webinar 1: Lessons from COVID-19: Positioning Regional Food Supply Chains for Pandemics and CrisesThe first webinar of the Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises project that will include a brief introduction of team members, a holistic project overview, survey tools used and example questions from the first survey, preliminary data from consumer behavior study and an environmental scan of available resources and insights from prior assessments of the impacts of COVID-19 on the Florida food system.
June 2021 Research Update: Lessons from COVID-19: Positioning Regional Food Supply Chains in CrisesJoin us for the second webinar from Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises. In this webinar researchers will present research results related to the impacts of COVID-19 on food supply chains from the three study regions, share progress on the consumer survey, and research on available resources related to COVID-19 and food.