Videos
Video materials include the following:
Agriculture E-commerce
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Is it for generation me? Exploring marketing and selling plants online to millennial-aged consumer
As the horticulture industry continues to grow in the U.S., so does the proportion of millennial-aged consumers. The recent trend to sell live plants online also presents a new set of challenges. Understanding millennials’ preferences and behaviors online can improve your agribusiness marketing strategy. Learn more about how to inform your consumers and ensure a positive purchasing experience by reading this article: https://doi.org/10.4148/1051-0834.2289 -
Is it for generation me? Using new media marketing tools to target millennial-aged consumers
New media technologies are great tools for online agribusinesses because millennial-aged consumers will readily engage with these forms of digital communication. Current research has revealed the best strategies for engaging millennials when they are plant shopping online. Read this article to learn more about these new media marketing tools and whether they are right for your agribusiness. https://doi.org/10.4148/1051-0834.2289 -
Is it for generation me? Best practices for online agribusinesses
Based on millennial-aged consumer feedback, online agribusinesses should focus on promoting high-quality content that includes educational messages and detailed plant care instructions. The following research study also found that millennials desired small plants with vibrant colors that are easy to maintain. https://doi.org/10.4148/1051-0834.2289 -
Touchless Transactions: Webinar on online selling
This webinar covers how to get up and running quickly to sell online during the COVID-19 pandemic. The topics of finding your customers, audience analysis, helping customers find you, how to set up and sell online quickly, store platforms, payment platforms, customer concerns, guidelines and communicate about it, follow best practices for online sales, and consider how customers will obtain purchases. Center for Rural Enterprise Engagement (CREE) Co-Founders, Dr. Lauri M. Baker (University of Florida), Dr. Cheryl R. Boyer (Kansas State University), and Dr. Hikaru H. Peterson (University of Minnesota) share research-based information from their experience helping others set up online platforms and from CREE research. Learn more about CREE’s research in this area at https://ruralengagement.org/touchlesstransactions/.
Research
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CFI Consumer Trust Summit: Adoption of Shorter Supply Chains During Covid
Have consumers adopted short, regional supply chains since the pandemic began? University of Florida researchers Tracy Irani and Lauri Baker, both members of CFI’s Consumer Trust Insights Council, present early research findings with both consumer and producer surveys. -
Is it for generation me? Exploring marketing and selling plants online to millennial-aged consumer
As the horticulture industry continues to grow in the U.S., so does the proportion of millennial-aged consumers. The recent trend to sell live plants online also presents a new set of challenges. Understanding millennials’ preferences and behaviors online can improve your agribusiness marketing strategy. Learn more about how to inform your consumers and ensure a positive purchasing experience by reading this article: https://doi.org/10.4148/1051-0834.2289 -
Is it for generation me? Using new media marketing tools to target millennial-aged consumers
New media technologies are great tools for online agribusinesses because millennial-aged consumers will readily engage with these forms of digital communication. Current research has revealed the best strategies for engaging millennials when they are plant shopping online. Read this article to learn more about these new media marketing tools and whether they are right for your agribusiness. https://doi.org/10.4148/1051-0834.2289 -
Is it for generation me? Best practices for online agribusinesses
Based on millennial-aged consumer feedback, online agribusinesses should focus on promoting high-quality content that includes educational messages and detailed plant care instructions. The following research study also found that millennials desired small plants with vibrant colors that are easy to maintain. https://doi.org/10.4148/1051-0834.2289 -
Learning Virtual Lingo with CREE
Virtual experiences are more common than ever before, and understanding how to define them can help us be better hosts and participants. Learn the lingo with CREE by visiting the Don’t Fake It, Make It! EDIS series: https://edis.ifas.ufl.edu/publication/WC365. -
Webinar 3: Lessons from COVID-19: Consumers' Interactions with the Food Supply Chain
Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises presents a new virtual webinar opportunity on November 18th, 2021, at 1:00 PM CT, where researchers will discuss research related to the impacts of COVID-19 on food supply chains and consumers.
This webinar will focus on the findings from the consumer supply chain survey. This survey explored the ways in which consumers interacted with the food supply chain during COVID-19. The survey specifically examined consumers’ food-related preferences, roles, and behaviors. Researchers will be sharing the preliminary findings from this survey and offering insights on how to prepare for future pandemic events. Webinar will also briefly highlight all other portions of the project.
The COVID-19 pandemic disrupted supply chains, compromising core functions of providing safe and appropriate food to people and distressing the livelihoods of individuals and businesses. Researchers are exploring the extent to which regional food systems can effectively augment mainstream supply chains to meet the nation’s food needs, with a focus on ensuring the economic security of our small-scale operations. Researchers are seeking to generate knowledge and resources to enhance preparedness of the U.S. agrifood supply chains for future disruptions. -
June 2021 Research Update: Lessons from COVID-19: Positioning Regional Food Supply Chains in Crises
Join us for the second webinar from Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises. In this webinar researchers will present research results related to the impacts of COVID-19 on food supply chains from the three study regions, share progress on the consumer survey, and research on available resources related to COVID-19 and food. -
Webinar 1: Lessons from COVID-19: Positioning Regional Food Supply Chains for Pandemics and Crises
The first webinar of the Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises project that will include a brief introduction of team members, a holistic project overview, survey tools used and example questions from the first survey, preliminary data from consumer behavior study and an environmental scan of available resources and insights from prior assessments of the impacts of COVID-19 on the Florida food system. -
Touchless Transactions: Webinar on online selling
This webinar covers how to get up and running quickly to sell online during the COVID-19 pandemic. The topics of finding your customers, audience analysis, helping customers find you, how to set up and sell online quickly, store platforms, payment platforms, customer concerns, guidelines and communicate about it, follow best practices for online sales, and consider how customers will obtain purchases. Center for Rural Enterprise Engagement (CREE) Co-Founders, Dr. Lauri M. Baker (University of Florida), Dr. Cheryl R. Boyer (Kansas State University), and Dr. Hikaru H. Peterson (University of Minnesota) share research-based information from their experience helping others set up online platforms and from CREE research. Learn more about CREE’s research in this area at https://ruralengagement.org/touchlesstransactions/.
Creating simple educational videos
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Planning Your Video:Creating interest and excitement while getting the message across
In this video, Center for Rural Enterprise Engagement co-creator, Dr. Lauri M. Baker, explains how to plan your simple educational video. She goes through the process of creating interest and excitement while getting your message across. This video covers 1) choosing your topic, 2) identifying your key messages, and 3) storyboarding your topic. -
Shooting Video with Mobile Devices
In this video, Center for Rural Enterprise Engagement (CREE) co-creator, Dr. Lauri M. Baker, explains how to make the most of your phone and tablet when shooting video. She shares tips on holding your device, using and making a tripod, and explains why zoom on mobile isn't your friend. -
Framing shots, shot angles, adding perspective to your video
In this video, Center for Rural Enterprise Engagement co-creator, Dr. Lauri M. Baker, explains how to frame your video shots and how to add perspective with different shot angles in your simple educational videos. In this video we cover 1) framing shots, 2) shot angles, and 3) adding perspective -
Recording quality audio and selecting music
In this video, Center for Rural Enterprise Engagement co-creator, Dr. Lauri M. Baker, explains how to record quality audio and include it in your simple educational videos. In this video we cover 1) choosing a microphone, 2) selecting copyright free music, and 3) eliminating background noise. -
Text graphics ADA compliance and branding appropriately
Join Center for Rural Enterprise Engagement co-founder, Dr. Lauri M. Baker, to learn about how and why you should use text and graphics in your videos and how to easily do this. She will also cover the importance of and the how and why to brand your videos. -
Pulling Your Video Together: Final editing and uploading
Join Center for Rural Enterprise Engagement's (CREE) co-founder, Dr. Lauri M. Baker, to learn about finalizing your video. She covers finishing touches on your video, downloading from Adobe Spark, uploading your video to YouTube, and adding a subscribe endscreen. -
Tracking Video Analytics and Reporting Video Impact
Join Center for Rural Enterprise Engagement co-founder, Dr. Lauri M. Baker, to learn about how and why you should track your video analytics and how you can report and share the impact of your video. -
Increasing Video Impact through Social Media
Join Dr. Lauri M. Baker, co-founder of the Center for Rural Enterprises Engagement (CREE), to learn how to increase the impact of your videos through the integration of social media. She shows you how to promote your video, how to relate to your audience, increase the reach of your work, and expand your audience. -
Simple editing tool for videos
In this video, Center for Rural Enterprise Engagement co-creator, Dr. Lauri M. Baker, explains how to use simple and free video editing tools like Adobe Spark, Video Crop, iMovie on the iPhone, and some editing workarounds for these free programs.
Webinars
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Touchless Transactions: Webinar on online selling
This webinar covers how to get up and running quickly to sell online during the COVID-19 pandemic. The topics of finding your customers, audience analysis, helping customers find you, how to set up and sell online quickly, store platforms, payment platforms, customer concerns, guidelines and communicate about it, follow best practices for online sales, and consider how customers will obtain purchases. Center for Rural Enterprise Engagement (CREE) Co-Founders, Dr. Lauri M. Baker (University of Florida), Dr. Cheryl R. Boyer (Kansas State University), and Dr. Hikaru H. Peterson (University of Minnesota) share research-based information from their experience helping others set up online platforms and from CREE research. Learn more about CREE’s research in this area at https://ruralengagement.org/touchlesstransactions/. -
A Touchless Transition – Ways to transition your food business
A Touchless Transition –
Streamed Live June 4th, 3pm on Facebook @SMARTstartPasco –
Listen in as we discuss ways to transition your food business and provide customers more peace of mind in this time of increased safety concern.
With Dan Mitchell from the Pasco EDC’s SMARTstart Program, Elizabeth Urquiola from UF/IFAS Pasco Extension One Stop Shop, Shari Bresin with UF/IFAS Pasco Extension Family and Consumer Sciences, and Lauri Baker with the UF/IFAS Center for Public Issues Education
Resources/links with information:
https://www.fsrmagazine.com/expert-takes/covid-19-restaurants-whats-working-and-what-will-become-part-new-normal
https://www.fda.gov/food/food-safety-during-emergencies/best-practices-retail-food-stores-restaurants-and-food-pick-updelivery-services-during-covid-19#pickupdelivery
Pasco EDC - SMARTstart:
http://smartstartpasco.com/
https://www.facebook.com/SMARTstartPasco/?ref=py_c
UF/IFAS Public Issues Education:
https://piecenter.com/
https://youtu.be/m8YmJGQZPjA
UF/IFAS Pasco Extension One Stop Shop Incubator Kitchen:
https://www.pascocountyfl.net/3581/One-Stop-Shop---Incubator-Kitchen
Incubator Kitchen Information Request:
https://form.jotform.com/92385700182153
UF/IFAS Pasco Extension Family and Consumer Sciences:
https://www.pascocountyfl.net/3399/Family-and-Consumer-Sciences
UF/IFAS Extension is a Equal Opportunity Institution -
Webinar 1: Lessons from COVID-19: Positioning Regional Food Supply Chains for Pandemics and Crises
The first webinar of the Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises project that will include a brief introduction of team members, a holistic project overview, survey tools used and example questions from the first survey, preliminary data from consumer behavior study and an environmental scan of available resources and insights from prior assessments of the impacts of COVID-19 on the Florida food system. -
June 2021 Research Update: Lessons from COVID-19: Positioning Regional Food Supply Chains in Crises
Join us for the second webinar from Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises. In this webinar researchers will present research results related to the impacts of COVID-19 on food supply chains from the three study regions, share progress on the consumer survey, and research on available resources related to COVID-19 and food. -
Webinar 4: Lessons from COVID-19: In-depth Reflections on Innovations in the Supply Chain
Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises presented a new virtual webinar opportunity on April 21st, 2022 where researchers will reflect on supply chain innovations and discuss strategies for the future of food supply chains.
The COVID-19 pandemic disrupted supply chains, compromising core functions of providing safe and appropriate food to people and distressing the livelihoods of individuals and businesses. Researchers are exploring the extent to which regional food systems can effectively augment mainstream supply chains to meet the nation’s food needs, with a focus on ensuring the economic security of our small-scale operations. Researchers are seeking to generate knowledge and resources to enhance preparedness of the U.S. agrifood supply chains for future disruptions.
Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises is one of 17 projects nationwide to receive funding through a new program area of the USDA’s Agriculture and Food Research Initiative, targeting rapid response solutions to the pandemic through applied research, education, and extension activities.
Learn more about this project at https://ruralengagement.org/lessons-from-covid-19-toolkit/ -
Webinar 1: How to Market in a Digital Era - Overview & Electronic Sales (English only)
In this webinar, we walked through the 2022 Marketing Manual workbook–offered in English and Spanish–and discussed the latest digital marketing and electronic sales trends for agribusinesses.
Learn more about this project at: https://ruralengagement.org/digital-marketing-toolkit/ -
Webinario 2: Descripción General y Ventas Electrónicas
Acompáñanos, enseñaremos como usar el nuevo cuaderno de mercadeo-diseñado por nuestro equipo como una herramienta de apoyo para aprender acerca de los canales de comercialización. Nuestro equipo dará capacitación sobre los pasos necesarios para hacer ventas electrónicas. -
Webinario 3: Utilizando Redes Sociales y Ventas en LÃnea
Aprende como usar las redes sociales como una herramienta de mercadeo y tener una presencia en lÃnea para generar más ventas.