Videos

New media technologies are great tools for online agribusinesses because millennial-aged consumers will readily engage with these forms of digital communication. Current research has revealed the best strategies for engaging millennials when they are plant shopping online. Read this article to learn more about these new media marketing tools and whether they are right for your agribusiness. https://doi.org/10.4148/1051-0834.2289

Based on millennial-aged consumer feedback, online agribusinesses should focus on promoting high-quality content that includes educational messages and detailed plant care instructions. The following research study also found that millennials desired small plants with vibrant colors that are easy to maintain. https://doi.org/10.4148/1051-0834.2289

In this video, Center for Rural Enterprise Engagement (CREE) co-creator, Dr. Lauri M. Baker, explains how to make the most of your phone and tablet when shooting video. She shares tips on holding your device, using and making a tripod, and explains why zoom on mobile isn't your friend.

In this video, Center for Rural Enterprise Engagement co-creator, Dr. Lauri M. Baker, explains how to frame your video shots and how to add perspective with different shot angles in your simple educational videos. In this video we cover 1) framing shots, 2) shot angles, and 3) adding perspective

In this video, Center for Rural Enterprise Engagement co-creator, Dr. Lauri M. Baker, explains how to record quality audio and include it in your simple educational videos. In this video we cover 1) choosing a microphone, 2) selecting copyright free music, and 3) eliminating background noise.

Join Center for Rural Enterprise Engagement co-founder, Dr. Lauri M. Baker, to learn about how and why you should use text and graphics in your videos and how to easily do this. She will also cover the importance of and the how and why to brand your videos.

Join Center for Rural Enterprise Engagement's (CREE) co-founder, Dr. Lauri M. Baker, to learn about finalizing your video. She covers finishing touches on your video, downloading from Adobe Spark, uploading your video to YouTube, and adding a subscribe endscreen.

Join Center for Rural Enterprise Engagement co-founder, Dr. Lauri M. Baker, to learn about how and why you should track your video analytics and how you can report and share the impact of your video.

Join Dr. Lauri M. Baker, co-founder of the Center for Rural Enterprises Engagement (CREE), to learn how to increase the impact of your videos through the integration of social media. She shows you how to promote your video, how to relate to your audience, increase the reach of your work, and expand your audience.

A Touchless Transition –
Streamed Live June 4th, 3pm on Facebook @SMARTstartPasco –

Listen in as we discuss ways to transition your food business and provide customers more peace of mind in this time of increased safety concern.

With Dan Mitchell from the Pasco EDC’s SMARTstart Program, Elizabeth Urquiola from UF/IFAS Pasco Extension One Stop Shop, Shari Bresin with UF/IFAS Pasco Extension Family and Consumer Sciences, and Lauri Baker with the UF/IFAS Center for Public Issues Education

Resources/links with information:
https://www.fsrmagazine.com/expert-takes/covid-19-restaurants-whats-working-and-what-will-become-part-new-normal

https://www.fda.gov/food/food-safety-during-emergencies/best-practices-retail-food-stores-restaurants-and-food-pick-updelivery-services-during-covid-19#pickupdelivery

Pasco EDC - SMARTstart:
http://smartstartpasco.com/
https://www.facebook.com/SMARTstartPasco/?ref=py_c

UF/IFAS Public Issues Education:
https://piecenter.com/
https://youtu.be/m8YmJGQZPjA

UF/IFAS Pasco Extension One Stop Shop Incubator Kitchen:
https://www.pascocountyfl.net/3581/One-Stop-Shop---Incubator-Kitchen

Incubator Kitchen Information Request:
https://form.jotform.com/92385700182153

UF/IFAS Pasco Extension Family and Consumer Sciences:
https://www.pascocountyfl.net/3399/Family-and-Consumer-Sciences

UF/IFAS Extension is a Equal Opportunity Institution

The first webinar of the Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises project that will include a brief introduction of team members, a holistic project overview, survey tools used and example questions from the first survey, preliminary data from consumer behavior study and an environmental scan of available resources and insights from prior assessments of the impacts of COVID-19 on the Florida food system.

Join us for the second webinar from Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises. In this webinar researchers will present research results related to the impacts of COVID-19 on food supply chains from the three study regions, share progress on the consumer survey, and research on available resources related to COVID-19 and food.

Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises presented a new virtual webinar opportunity on April 21st, 2022 where researchers will reflect on supply chain innovations and discuss strategies for the future of food supply chains.

The COVID-19 pandemic disrupted supply chains, compromising core functions of providing safe and appropriate food to people and distressing the livelihoods of individuals and businesses. Researchers are exploring the extent to which regional food systems can effectively augment mainstream supply chains to meet the nation’s food needs, with a focus on ensuring the economic security of our small-scale operations. Researchers are seeking to generate knowledge and resources to enhance preparedness of the U.S. agrifood supply chains for future disruptions.

Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises is one of 17 projects nationwide to receive funding through a new program area of the USDA’s Agriculture and Food Research Initiative, targeting rapid response solutions to the pandemic through applied research, education, and extension activities.

Learn more about this project at https://ruralengagement.org/lessons-from-covid-19-toolkit/

In this webinar, we walked through the 2022 Marketing Manual workbook–offered in English and Spanish–and discussed the latest digital marketing and electronic sales trends for agribusinesses.

Learn more about this project at: https://ruralengagement.org/digital-marketing-toolkit/

Acompáñanos, enseñaremos como usar el nuevo cuaderno de mercadeo-diseñado por nuestro equipo como una herramienta de apoyo para aprender acerca de los canales de comercialización. Nuestro equipo dará capacitación sobre los pasos necesarios para hacer ventas electrónicas.