by The Center | Apr 13, 2016 | Original Research, Published Research
Authors:Â Nicole Kruse, Dr. Lauri M. Baker, Iyonna Campbell, Scott Stebner, Dr. Cheryl R. Boyer, Dr. Hikaru Peterson Study Purpose: The purpose of this study was to quantify the use of social media as a marketing tool for garden centers across the United States...
by The Center | Apr 8, 2016 | Original Research, Published Research
Authors: Dandi Thomas, Charlsie Craig, Samantha Coupon, Lauri M. Baker, Audrey E.H. King, Cheryl R. Boyer, & Hikaru Peterson. Study Purpose The purpose of this study was to determine how many garden centers were involved in online retailing of plant products. The...
by The Center | Jun 24, 2015 | Original Research, Published Research
Introduction The introduction of mass merchants and big-box stores has increased competition in the green industry and could negatively impact the economic viability of garden centers. In order to compete against such retail giants, small, family-owned garden centers...
by The Center | May 17, 2015 | Published Research
Abstract: In recent years social media sites have experienced rapid growth among users, specifically the image-based site Pinterest. The purpose of this study was to investigate how agricultural producers and businesses were using Pinterest. A sample of 428 Pinterest...
