Connecting Online: Garden Centers’ Use of Facebook Marketing

Authors:¬†Nicole Kruse, Dr. Lauri M. Baker, Iyonna Campbell, Scott Stebner, Dr. Cheryl R. Boyer, Dr. Hikaru Peterson Study Purpose: The purpose of this study was to quantify the use of social media as a marketing tool for garden centers across the United States Conclusions: Results of this research indicate that while garden centers in the … Continue reading Connecting Online: Garden Centers’ Use of Facebook Marketing

The E-Commerce Landscape: An Environmental Scan of Online Greenhouse Retailing

Authors: Dandi Thomas, Charlsie Craig, Samantha Coupon, Lauri M. Baker, Audrey E.H. King, Cheryl R. Boyer, & Hikaru Peterson.¬† Study Purpose The purpose of this study was to determine how many garden centers were involved in online retailing of plant products. The objectives of this study were to determine if e-commerce was being used by … Continue reading The E-Commerce Landscape: An Environmental Scan of Online Greenhouse Retailing

Green Growth: An Exploratory Study of Metro and Non-Metro Garden Centers’ Use of New Media Marketing

Introduction The introduction of mass merchants and big-box stores has increased competition in the green industry and could negatively impact the economic viability of garden centers. In order to compete against such retail giants, small, family-owned garden centers focus on offering exceptional customer service and developing meaningful relationships, which are keenly desired by customers. New … Continue reading Green Growth: An Exploratory Study of Metro and Non-Metro Garden Centers’ Use of New Media Marketing

Productive Pinning

Abstract: In recent years social media sites have experienced rapid growth among users, specifically the image-based site Pinterest. The purpose of this study was to investigate how agricultural producers and businesses were using Pinterest. A sample of 428 Pinterest users were evaluated using a quantitative content analysis to determine basic information about how Pinterest was … Continue reading Productive Pinning