CREE hosts third annual conference, Insight Summit

The Center for Rural Enterprise Engagement (CREE) hosted their third annual new-media marketing conference, the Insight Summit. The conference featured topics related to new-media marketing that included storytelling across platforms, basic and advanced analytics, social-media strategy, visual content, e-newsletters, and selling online.

The 2019 Insight Summit was especially unique compared to past events, hosting agricultural communicators and researchers from across the country to present recent research to participants. Academic researchers included: Dr. Courtney Meyers, faculty at Texas Tech University and K-State ACJ alumna; Dr. Angie Lindsey, faculty at the University of Florida; and Dr. Shuyang Qu, faculty at Iowa State University. Graduate student researchers included: Deanna Reid, K-State; Levy Randolph, University of Florida; Brittany Bowman, Oklahoma State University; and Maggie Elliot, Texas Tech University.

CREE is a unique resource for rural and agricultural businesses because of its interdisciplinary partnership of founders: Dr. Lauri M. Baker, agricultural communications and journalism; Dr. Cheryl R. Boyer, horticulture; and Dr. Hikaru H. Peterson, agricultural economics. Additionally, CREE is an institutional collaboration between K-State and the University of Minnesota.

Additional team members include Allison Wakefield, intern and current ACJ student, and Mikhayla DeMott, audience engagement specialist and ACJ alumna.

The Insight Summit, previously known as the New-Media Marketing Boot Camp, was held February 12 and 13 at the Alumni Center on the Kansas State University campus.

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