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The Center for Rural Enterprise Engagement (CREE) hosted their third annual new-media marketing conference, the Insight Summit. The conference featured topics related to new-media marketing that included storytelling across platforms, basic and advanced analytics, social-media strategy, visual content, e-newsletters, and selling online. The 2019 Insight Summit was especially unique compared to past events, hosting agricultural … Continue reading CREE hosts third annual conference, Insight Summit →

We are living in a digital age with marketing strategies evolving to online outlets and social-media sites. Sites like Pinterest and Instagram have become popular in small and large business marketing. But do you know all the benefits and resources these sites provide for business marketing on their site? In this post, we won't tell … Continue reading Pinterest vs. Instagram: 3 attributes for how each can help market your business →

I am writing this post from a kitchen table in a farmhouse in Iowa. Across the table from me is Hikaru, working on a manuscript, and Lauri, wrapping up grant proposal themes. It's writing retreat time for our team. Since Hikaru works for the University of Minnesota and Lauri and I work for Kansas State … Continue reading Happy Birthday, RuralEngagement.org! We Are Stronger Than Ever →

Ever see graphics from a friend or company and wonder how they became so design talented or have money to hire a graphic designer? Prior to this year, I thought I had missed the train when it comes to creating graphic content myself… But don’t worry, I’ll let you in on a secret soon.

It’s one of the merriest and cheeriest holiday seasons in the entire year. It can also be the one the most stressful and exhausting times of year for many. Especially those trying to be with their family AND continue their small business brand awareness in online media/make your store stand out/keep up with all the holiday season sales.

Wondering how to get more customers in your community involved in Small Business Saturday? Here are some ways your business can involve customers this Saturday and into the upcoming shopping season.

There’s a multitude of ways to compare and classify people. Gender, age, race, geographical location, eye color, height – the list could go on forever. Recently, one of the most popular differentiated groups is the millennials.

Tall, coordinated people play basketball. Brilliant, steady-handed people are surgeons. Analytical, detail-oriented people are accountants. And, everyone is a social media manager?

I remember the day, nay, the moment I realized I was in love with horticulture. I was a senior in high school, alone at home on our five acres planting some bulbs that I had no idea were dead (horticulturalists have a lot of hope). I sat back on my heels, felt a breeze in … Continue reading How I Found My Horticulture Passion →