Keeping Positive in a Negative World: Understanding and tracking negative feedback in Facebook

Let’s talk about negative feedback. Facebook tracks negative feedback for you in Facebook Insights under the “Reach” section of the navigation. The following is a screenshot of our Center for Rural Enterprise Engagement Facebook Page from last week. I have circled the places you need to look for when searching for this in your page's … Continue reading Keeping Positive in a Negative World: Understanding and tracking negative feedback in Facebook

Chelsie Shares Insights from PDC

I had the opportunity to attend the Agricultural Communicators of Tomorrow (ACT) 2018 Professional Development Conference (PDC) this month. The conference, hosted by The Ohio State University, is a workshop event designed to teach strategies and trends within the agricultural communications industry. I am the Kansas State University ACT Secretary and Treasurer and attended the … Continue reading Chelsie Shares Insights from PDC

CREE Welcomes Royalty to Staff

Agricultural communicator. Miss Rodeo Kansas. K-State alumna. Mikhayla DeMott, the newly hired audience engagement specialist, serves many roles. Mikhayla understands the need to connect agricultural-based, rural businesses to information and research on new-media technology. She will foster that connection in her position at the Center for Rural Enterprise Engagement through event planning, client outreach, media relations, and content creation.

Master’s Graduate Returns as Managing Director

There’s no place like home. For Cassie Wandersee, the newly hired managing director of the Center for Rural Enterprise Engagement, the familiar phrase sums up her joy in returning to rural Kansas and the Kansas State University family. “One of the greatest things about K-State and the department of communications and agricultural education is the … Continue reading Master’s Graduate Returns as Managing Director

5 Tips for New-Media Time Management

Time management with new-media marketing is challenging. Like many of you, planning time to create and manage content is only a small part of my work responsibilities. Learning to heed that call in a way that allows us to continue doing the work and share it is an art.

Hikaru Hanawa Peterson, Ph.D.

Hikaru recently started her position as professor of food marketing and consumer economics at University of Minnesota. While at Kansas State University, she co-created the Center for Rural Enterprise Engagement. At the Center, she contributes her expertise in research methods in marketing to generate science-based solutions to questions and challenges related to new media marketing for … Continue reading Hikaru Hanawa Peterson, Ph.D.

Lauri M. Baker, Ph.D.

Dr. Lauri Baker is an associate professor in agricultural communications at Kansas State University where she is a co-creator of the Center for Rural Enterprise Engagement and teaches courses in new media, agricultural communication theory, and environmental communication. She received her M.S. and PhD in agricultural communication from the University of Florida in 2009 and … Continue reading Lauri M. Baker, Ph.D.

Cheryl Boyer, Ph.D.

Cheryl is an Associate Professor and Extension Specialist for ornamental nursery cropproduction and garden centers at Kansas State University. She holds a BLA (Bachelor ofLandscape Architecture) and MS in horticulture from Oklahoma State University. Her doctoral degree in horticulture was earned from Auburn University in 2008. Cheryl’s research has focused on alternative potting materials for … Continue reading Cheryl Boyer, Ph.D.

Scott Stebner, M.S.

Scott Stebner served as the Center’s first managing director from 2015-2016. Stebner is a seasoned social media marketer, small business owner, and experienced educator from San Diego, California. He received his bachelor's in agricultural education and secondary teaching credential from Cal Poly, San Luis Obispo and his master's in agricultural communications from Kansas State University. Stebner … Continue reading Scott Stebner, M.S.