Happy New Year (and decade), everyone! If you’ve been following along with the CREE blog since back in the day, this isn’t our first introduction. I’m Anissa, and I previously worked for CREE as the marketing communications intern during my undergraduate studies. As an intern, I wrote many blogs related to new- and social-media marketing. … Continue reading New Year: New Ways to Learn with CREE
Garden centers around the country are gearing up for their spring opening celebrations, some of them as early as this weekend (!). In our neck of the woods it will probably be another month so I thought I'd do a roundup of what other folks are doing to build up customer excitement for the Spring … Continue reading Building Excitement for Spring 2016
When Should You Add Another Social Media Channel? http://www.youtube.com/watch?v=sr_EtMhM3fg Have you been Woo Woo’d? By that, I mean jumping into a social media platform that looks like the best thing since Facebook only to realize months later that your labor costs have amounted to nothing more than a collection of pretty thumbnails, sweet graphics, and wordy … Continue reading Social Media Marketing? Don’t Go Channel Surfing
The right headline can be the difference between your followers (and their friends) clicking on your post or ignoring it. Marketing great David Ogilvy, who created advertisements for companies like Rolls Royce, once said “five times as many people read the headline as read the body copy. When you have written your headline, you have … Continue reading 3 Tips for Avoiding Bad Social Media Headlines for Your Garden Center
Nimbleness and creativity can set your nursery or garden center apart in the social media marketplace.