Building Excitement for Spring 2016

Garden centers around the country are gearing up for their spring opening celebrations, some of them as early as this weekend (!). In our neck of the woods it will probably be another month so I thought I'd do a roundup of what other folks are doing to build up customer excitement for the Spring … Continue reading Building Excitement for Spring 2016

Social Media Marketing? Don’t Go Channel Surfing

When Should You Add Another Social Media Channel? http://www.youtube.com/watch?v=sr_EtMhM3fg Have you been Woo Woo’d? By that, I mean jumping into a social media platform that looks like the best thing since Facebook only to realize months later that your labor costs have amounted to nothing more than a collection of pretty thumbnails, sweet graphics, and wordy … Continue reading Social Media Marketing? Don’t Go Channel Surfing

3 Tips for Avoiding Bad Social Media Headlines for Your Garden Center

The right headline can be the difference between your followers (and their friends) clicking on your post or ignoring it. Marketing great David Ogilvy, who created advertisements for companies like Rolls Royce, once said “five times as many people read the headline as read the body copy. When you have written your headline, you have … Continue reading 3 Tips for Avoiding Bad Social Media Headlines for Your Garden Center