The E-Commerce Landscape: An Environmental Scan of Online Greenhouse Retailing

Authors: Dandi Thomas, Charlsie Craig, Samantha Coupon, Lauri M. Baker, Audrey E.H. King, Cheryl R. Boyer, & Hikaru Peterson. 

Study Purpose

The purpose of this study was to determine how many garden centers were involved in online retailing of plant products. The objectives of this study were to determine if
e-commerce was being used by garden centers and the techniques implemented. This study was conducted by web-based searches through Amazon.com and each garden center’s website.

Conclusions

As the e-commerce sector continues to grow, there will be a need for more businesses to be online. Additionally, garden centers are not strongly concentrated on Amazon or selling online, but the future for online sales shows potential. This study also indicates that many garden centers not thinking about national markets but solely focusing on local sales.

Recommendations

It is recommended that training be developed to help garden centers navigate selling online. Future research should also look at the barriers and benefits to garden centers selling online.

 

Ecommerce landscape
Click on the image for the full-size poster.

 

One thought on “The E-Commerce Landscape: An Environmental Scan of Online Greenhouse Retailing

Leave a Reply