As business owners we have grown accustomed to the frequent phone calls, emails, and direct mail pieces from advertisers promising to take our business to the next level by way of a carefully crafted advertisement. Every time I get that phone call, I ask them to show me the data. I want to make … Continue reading Facebook Analytics – Dig Deeper
Changes in Facebook Engagement Over the past few months we have produced videos and articles showing how to measure Facebook engagement to determine how valuable your content is to your fans (customers). However, to no one’s surprise, Facebook changed things again with “reactions”. Users (again, think customers) can now interact with your brand posts through … Continue reading How to Measure Facebook Engagement Rate With The New Reactions
In this video, we give you the tools to show you how to measure the value of your Facebook content.
In part one of this Facebook analytics course, we break down why you need to look at Facebook likes as a valuable metric to gauge the health and growth of your page.
In this video, we cover what you can learn about your Facebook audience by looking at the source of your Facebook likes.
There are definitely limits to what the number of Facebook likes can tell you about the health of your business page. However, there is a tremendous amount of hidden data within this "vanity" metric that can help you understand how to better market to your audience and increase the number of potential customers through Facebook.