Facebook Analytics – Dig Deeper

  As business owners we have grown accustomed to the frequent phone calls, emails, and direct mail pieces from advertisers promising to take our business to the next level by way of a carefully crafted advertisement. Every time I get that phone call, I ask them to show me the data. I want to make … Continue reading Facebook Analytics – Dig Deeper

How to Measure Facebook Engagement Rate With The New Reactions

Changes in Facebook Engagement Over the past few months we have produced videos and articles showing how to measure Facebook engagement to determine how valuable your content is to your fans (customers). However, to no one’s surprise, Facebook changed things again with “reactions”. Users (again, think customers) can now interact with your brand posts through … Continue reading How to Measure Facebook Engagement Rate With The New Reactions