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Green Growth: An Exploratory Study of Metro and Non-Metro Garden Centers’ Use of New Media Marketing

Green Growth: An Exploratory Study of Metro and Non-Metro Garden Centers’ Use of New Media Marketing

by The Center | Jun 24, 2015 | Original Research, Published Research

Introduction The introduction of mass merchants and big-box stores has increased competition in the green industry and could negatively impact the economic viability of garden centers. In order to compete against such retail giants, small, family-owned garden centers...
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