Time management with new-media marketing is challenging. Like many of you, planning time to create and manage content is only a small part of my work responsibilities. Learning to heed that call in a way that allows us to continue doing the work and share it is an art.
I am writing this post from a kitchen table in a farmhouse in Iowa. Across the table from me is Hikaru, working on a manuscript, and Lauri, wrapping up grant proposal themes. It's writing retreat time for our team. Since Hikaru works for the University of Minnesota and Lauri and I work for Kansas State … Continue reading Happy Birthday, RuralEngagement.org! We Are Stronger Than Ever
It’s almost time! We have been busily wrapping up loose ends in preparation for our New-Media Marketing Bootcamp next week. What will you see? What will you do? What do you need to bring?
We have designed a special retreat for you and your employees: The K-State Center for Rural Enterprise Engagement New-Media Marketing Bootcamp (February 8-9, 2017 in Overland Park, Kansas). Not only will we train your staff, we’ll also give you that precious time to plan, practice and implement what you will learn at the conference.
I remember the day, nay, the moment I realized I was in love with horticulture. I was a senior in high school, alone at home on our five acres planting some bulbs that I had no idea were dead (horticulturalists have a lot of hope). I sat back on my heels, felt a breeze in … Continue reading How I Found My Horticulture Passion
Garden centers around the country are gearing up for their spring opening celebrations, some of them as early as this weekend (!). In our neck of the woods it will probably be another month so I thought I'd do a roundup of what other folks are doing to build up customer excitement for the Spring … Continue reading Building Excitement for Spring 2016
By Dr. Cheryl Boyer Talk about “overwhelm.” The world of websites, online marketing, digital “that” and social media “this” is a lot to take in for the average nursery or garden center operator. How do they cope? The truth is, most of them don’t. Many don’t have a website; others don’t keep theirs updated. Let’s … Continue reading Marketing Your Garden Center Online: Who Has Time for it All?
Nimbleness and creativity can set your nursery or garden center apart in the social media marketplace.