by The Center | Sep 18, 2015 | Analytics & Measurement
We constantly hear from small business owners and social media marketers that they have a hard time engaging with their fans on Facebook. In this video, we introduce you to Facebook engagement metrics and how to use a simple formula to identify what type of content...
by The Center | Aug 19, 2015 | New Media Marketing
By Lachelle Marshall and Scott Stebner While word of mouth (WOM) is often considered the holy grail of marketing standards, some scholars and practitioners have begun questioning whether there is a hidden, more powerful marketing strategy that lurks online that can...
by The Center | Jul 17, 2015 | New Media Measurement
Curated Post By Suzanne Delzio Published July 14, 2015 Publisher: Social Media Examiner Small Businesses Struggle to Prove Facebook ROI: New Research By Suzanne Delzio Published July 14, 2015 ...
by The Center | Jul 17, 2015 | New Media Marketing
Marketing to Millennials Using Dialogue, Not Monologue This post was originally published in the Social Media Daily. The article can be found HERE By Victoria Hoffman I’m a millennial. I’m also a marketer. I also have the good fortune of being both a consumer and a...
by The Center | Jul 16, 2015 | Original Research, Uncategorized
Title:Â Productive Pinning: A Quantitative Content Analysis Determining the Use of Pinterest by Agricultural Businesses and Organizations Abstract:Â In recent years social media sites have experienced rapid growth among users, specifically the image-based site...
