How to Market in a Digital Era: Training Materials

The marketing manual was written to help remove the mystery of navigating different marketing channels to select a combination that is appropriate for each business. Additionally, this resource provides a general guide on how to utilize marketing; it also provides a general overview of the different distribution channels, and resources that are helpful in this process. This manual will guide in creating a marketing plan and implementing the strategies chosen. 

Download the resources below to train others on how to use these materials.