by | Feb 29, 2016 | New Media Measurement, Uncategorized
Changes in Facebook Engagement Over the past few months we have produced videos and articles showing how to measure Facebook engagement to determine how valuable your content is to your fans (customers). However, to no one’s surprise, Facebook changed things again...
by | Feb 25, 2016 | Choosing the Right Social Media, New Media Marketing, Uncategorized
It’s like learning to play guitar Music has been a large part of my life for decades now. I still remember sitting on the living room floor as my father showed me how to play a “G Chord” on his nylon-stringed Spanish guitar. I’d contort my hands, concentrate,...
by | Feb 1, 2016 | Uncategorized
If it’s not in here, it probably doesn’t exist. The iconic yellow book There were several iconic items from my youth, but the Yellow Pages is definitely one of the most memorable. Of course, I didn’t always use it for its intended use. “The Book” was often a table,...
by | Jan 17, 2016 | Editorials, New Media Marketing, Uncategorized
The right headline can be the difference between your followers (and their friends) clicking on your post or ignoring it. Marketing great David Ogilvy, who created advertisements for companies like Rolls Royce, once said “five times as many people read the headline as...
by The Center | Jul 16, 2015 | Original Research, Uncategorized
Title: Productive Pinning: A Quantitative Content Analysis Determining the Use of Pinterest by Agricultural Businesses and Organizations Abstract: In recent years social media sites have experienced rapid growth among users, specifically the image-based site...
