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The use of new-media marketing in the green industry: Analysis of social media use and impact on sales

by The Center | Oct 6, 2021

During the recession, the decline in home value and home ownership reduced the demand for ornamental plants, lawn and garden products, and related services, which resulted in significantly negative effect on the green industry revenues. Postrecession consolidation in...

The use of new-media marketing in the green industry: Analysis of social media use and impact on sales

by The Center | Oct 6, 2021

During the recession, the decline in home value and home ownership reduced the demand for ornamental plants, lawn and garden products, and related services, which resulted in significantly negative effect on the green industry revenues. Postrecession consolidation in...

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