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The use of new-media marketing in the green industry: Analysis of social media use and impact on sales

by The Center | Oct 6, 2021

During the recession, the decline in home value and home ownership reduced the demand for ornamental plants, lawn and garden products, and related services, which resulted in significantly negative effect on the green industry revenues. Postrecession consolidation in...

Online opportunities: A quantitative content analysis benchmark study of online retail plant sales

by The Center | Oct 6, 2021

Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and...

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