by | Mar 28, 2016 | New Media Marketing
Email Subscribers are Valuable Many marketers consider email subscribers to be the most profitable and loyal customers. This is most likely because email subscribers have asked to enter a relationship with your company provided you continue to send them valuable...
by | Mar 7, 2016 | Choosing the Right Social Media, New Media Marketing, Uncategorized
Choose, but choose wisely. Most of us have probably seen Indiana Jones and the Last Crusade at least once or twice. While the movie was packed full of great moments, perhaps the most quotable scene from the blockbuster was, “Choose, but choose wisely.” The...
by Dr. Cheryl R. Boyer | Mar 4, 2016 | Editorials, New Media Marketing, Uncategorized
Garden centers around the country are gearing up for their spring opening celebrations, some of them as early as this weekend (!). In our neck of the woods it will probably be another month so I thought I’d do a roundup of what other folks are doing to build up...
by | Feb 25, 2016 | Choosing the Right Social Media, New Media Marketing, Uncategorized
It’s like learning to play guitar Music has been a large part of my life for decades now. I still remember sitting on the living room floor as my father showed me how to play a “G Chord” on his nylon-stringed Spanish guitar. I’d contort my hands, concentrate,...
by | Feb 16, 2016 | New Media Marketing
In our highly visual industry, posting photos or videos isn’t the way to stand out anymore. Everyone does that. What stands out is posting exceptional and unique images or videos that cause someone to pause and engage as they hastily scroll through their news feed....
by | Jan 25, 2016 | New Media Marketing
Are you getting the best return from your email list possible? Have you ever really thought past the idea of getting more and more subscribers to your “I’m interested in your garden center” list? In this post we’re sharing 6 ways to curate your...
