Blog
Read CREE’s blog posts.
Answering Our “And Then”
We at The Center have always embraced the “and then” philosophy of always looking at what comes next. The idea is simple, don’t focus on the here and now and don’t settle for single, individual transactions.
Five Ways To Wow Millennials With Your Small Business Workshops
As a millennial and college student, I have mastered the art of procrastination. Thanks, social media. My usual browsing pattern is Facebook, Pinterest, back to Facebook, Twitter, Instagram, and then a long drag of Pinterest.
Check Yourself, Before You Boost Yourself
Let’s talk about Facebook. More specifically, the option on Facebook to “boost” your business’s post. The little blue button is always calling your name to give it a push, so you can magically gain new shares, likes, and comments. I’m here to tell you, HALT! Before you go pushing that button and...
Targeting the Millennials, By a Millennial
Millennials make up one of the biggest audiences in today’s market. The exact age range differs according to who you ask, but for this post we will assume millennials are anyone born from 1985-2000. Frequently, they are referred to as a large and powerful segment of consumers. Thus, it is...
Online Marketer Interview
Like a Rolling Stone I grew up on Rolling Stone Magazine and other music periodicals where, as a hard-rock playing teen, I would open the pages to see interviews of my favorite rock stars presented in a back-and-forth format of Q&A between the author and the interviewee. This was a time before...
Social Media Polls – So Easy an Ape Can Do It?
Do you ever wish you could know what someone is thinking? More importantly, do ever wish you could know what your customer is thinking, so you could exceed their expectations? Understanding your audiences’ wants, needs, preferences and wishes is now easier than ever through an app called Apester....
How to be a Happy Chewbacca
How to be a Happy Chewbacca In the last week you have most likely clicked on a video of Candace Payne talking about her recent trip to Kohls. You kept watching (and probably wondered why you were watching) this woman talk about her shopping trip and alluded to some obscure Star Wars box partially...
How to Take Beautiful Plant Photos in the Bright Sun
Rural Spotlight – Pendleton Farms
Building the Farm In the 1980’s, John and Karen Pendleton were like most every other farmer in the Kaw Valley. The Pendletons had a growing family. They also fed cattle and grew crops on a multi-generational farm. Then the farm crisis happened. Changing Directions With the farm economy...
Students Pose Questions and Find Answers in Social Media Research
A primary mission of the Center for Rural Enterprise Engagement is to equip students with social media research experience. As part of their coursework, students enroll in undergraduate research classes and have the opportunity to plan, conduct, and present research pertaining to social media and...
The State of New Media Marketing
Social Media Marketing in Agriculture Small, agricultural businesses often struggle with the challenges of marketing successfully. This webinar shares the results of a nationwide survey conducted in Fall 2015 to understand the current state of green-industry marketing, particularly as it relates...
Connecting Online: Garden Centers’ Use of Facebook Marketing
Authors: Nicole Kruse, Dr. Lauri M. Baker, Iyonna Campbell, Scott Stebner, Dr. Cheryl R. Boyer, Dr. Hikaru Peterson Study Purpose: The purpose of this study was to quantify the use of social media as a marketing tool for garden centers across the United States Conclusions: Results of this research...