Do you ever wish you could know what someone is thinking? More importantly, do ever wish you could know what your customer is thinking, so you could exceed their expectations? Understanding your audiences’ wants, needs, preferences and wishes is now easier than ever through an app called Apester.
As a business owner, you know it’s important to keep the customers’ wants and needs in mind to grow your business and reach your goals. This task can be difficult in today’s fast-paced, digital world with people wanting quicker and more condensed information.
Apester is a way to fill this void in social media marketing. It is a completely free and super user-friendly app where you can create, manage, and share polls, quizzes, and countdowns to your business’s social media pages.
Do Social Media Polls Work?
By using an Apester poll, you can maximize your followers’ engagement and gather unique data on your audience. When you are sharing these short polls via your social media outlets, you are reaching a large audience who might not usually complete “traditional” surveys sent through an email list or pop up on your website.
If you’re still not convinced on the idea of polling, think about it this way: your followers have already liked or followed your business’s social media page because they have an interest in your product or services. They want to be engaged and have their voices heard by you. So let’s give them an opportunity to give you quick feedback or answer some burning questions you have for them.
The trend of incorporating polls into overall social media strategies has been seen in many large companies, such as Coca-Cola and Starbucks. The large companies follow their regular social media posts, but also frequently pose questions to their audiences on their social media pages to show that the lines of communication are open and that they want to hear from their followers.
Here’s an example of a fun, quick question posed to Coca-Cola’s audience to get them engaged on social media about a recent campaign they are running:
Social media polls can be as simple as asking a question in your status to creating an Apester poll to using one of the many applications out there, such as Poll (an app within Facebook), Wedgies, and Survey Monkey. These are just some of the free resources you could try out to find which works best for your business.
When you create social media polls, you are generating new content through the poll itself and through the results of the poll. As a bonus, if your followers share the poll with their social circle, it’s not only creating more useful data for you, but extending your brand to a new audience as well.
Social Media Polls Should Keep The Audience in Mind
Although, you should keep in mind that your polls don’t always have to be solely to collect data. Make sure to keep it fun and light-hearted for your followers. Polling the audience about upcoming events or community functions are some easy topics to stay engaged with your audience, while also carrying on your brand culture.
Do your business a favor and utilize this easy (and free!) social media polling tool to learn what your audience is thinking and to maintain a presence in their social media news feeds.
Social Media Polls for the Green Industry
Here are some helpful hints and ideas to get you started on the path to social media polling success:
- Ask what difficulties your followers in the area are having (pest problems, watering systems, etc.)
- Find out what tasks your followers would like to learn more about (when to mulch, how to properly fertilize, etc.)
- Use pictures to have them guess certain types of plants
- Make sure to share even the small details when you are dishing out your expert knowledge to your followers
- Create a poll to find a hashtag for your business, so customers can interact with you after their purchase
- See if there are any products or opportunities your followers wish they had that could be provided through your business (new or discontinued products/tools/plants, workshops held by your business, etc.)
- Be sure to include appealing photographs to catch their attention; show them how you make the community beautiful