How I Found My Horticulture Passion

How I Found My Horticulture Passion

I remember the day, nay, the moment I realized I was in love with horticulture. I was a senior in high school, alone at home on our five acres planting some bulbs that I had no idea were dead (horticulturalists have a lot of hope). I sat back on my heels, felt a...
Switch Up Your Strategy With Account Takeovers

Switch Up Your Strategy With Account Takeovers

If you’ve been following our blog, you’ve been conditioned and trained on how to maintain and grow your social media outlets. Now I’m telling you to give it up… Yes, you heard right. Give your social media account to someone else – but just for a day. This is a new...
Storytelling Goes to the ‘Gram

Storytelling Goes to the ‘Gram

It’s hard to go a day without seeing an update or new feature on social media platforms. The hottest update this week is Instagram’s ‘stories’. This new capability is a great way to share a plethora of moments from throughout your day, not just the ones on your...
Check Yourself, Before You Boost Yourself

Check Yourself, Before You Boost Yourself

Let’s talk about Facebook. More specifically, the option on Facebook to “boost” your business’s post. The little blue button is always calling your name to give it a push, so you can magically gain new shares, likes, and comments. I’m here to tell you, HALT! Before...
Targeting the Millennials, By a Millennial

Targeting the Millennials, By a Millennial

Millennials make up one of the biggest audiences in today’s market. The exact age range differs according to who you ask, but for this post we will assume millennials are anyone born from 1985-2000. Frequently, they are referred to as a large and powerful segment of...