Blog
Read CREE’s blog posts.
Seven Tips for Integrating Social Media Marketing Into Your Garden Center
One common misconception about social media is that it's a "stand alone" advertising platform for your rural business. While social media can be an incredibly-profitable marketing tool, most experts agree that it is best used as a compliment to traditional media strategies by creating what...
Word of Mouth or Customer Interaction?
By Lachelle Marshall and Scott Stebner While word of mouth (WOM) is often considered the holy grail of marketing standards, some scholars and practitioners have begun questioning whether there is a hidden, more powerful marketing strategy that lurks online that can greatly impact your profits....
How to Measure if Your Facebook Content is Valuable
In this video, we give you the tools to show you how to measure the value of your Facebook content.
Why Measuring Facebook Likes is Important
In part one of this Facebook analytics course, we break down why you need to look at Facebook likes as a valuable metric to gauge the health and growth of your page.
What Can a Large Multi-National Corporation Tell us About Social Media use for the Rural Business?
In a recent issue from MIT SLOAN Management Review, David Kiron interviewed Hannah Grove of State Street, a Boston-based financial service company dating back to 1792, about its social media strategies. Her responses from Wall Street can be a great addition to any rural business on Main street....
Making Sense of Facebook Like Data Part 3 – Know Your Audience
In this video, we cover what you can learn about your Facebook audience by looking at the source of your Facebook likes.
Making Sense of Facebook Like Data – Part Two
There are definitely limits to what the number of Facebook likes can tell you about the health of your business page. However, there is a tremendous amount of hidden data within this "vanity" metric that can help you understand how to better market to your audience and increase the number of...
The Difference Between Rural and Urban Facebook Users and Why Your Business Can’t Ignore it.
From the first community telephone strung together with barbed-wire telephone lines, rural users have always had a history of using technology in a slightly different way than their distant urban neighbors. Some of this usage and innovation was built out of necessity (Bell telephone originally...
Small Businesses Struggle to Prove Facebook ROI: New Research
Curated Post By Suzanne Delzio Published July 14, 2015 Publisher: Social Media Examiner Small Businesses Struggle to Prove Facebook ROI: New Research By Suzanne Delzio Published July 14, 2015 ...
Marketing to Millennials Using Dialogue, Not Monologue
Marketing to Millennials Using Dialogue, Not Monologue This post was originally published in the Social Media Daily. The article can be found HERE By Victoria Hoffman I’m a millennial. I’m also a marketer. I also have the good fortune of being both a consumer and a creator of marketing materials....
Productive Pinning: A Quantitative Content Analysis Determining the Use of Pinterest by Agricultural Businesses and Organizations
Title:Â Productive Pinning: A Quantitative Content Analysis Determining the Use of Pinterest by Agricultural Businesses and Organizations Abstract:Â In recent years social media sites have experienced rapid growth among users, specifically the image-based site Pinterest. The purpose of this study...
Scott teaches to a packed house in South Carolina
Scott Stebner spoke to a standing-room only crowd at the 2015 Association for Communication Excellence in Agriculture held in Charleston, South Carolina. The topic for this seminar focused on using YouTube analytics and viewer data to create better educational and promotional videos. The big...