One common misconception about social media is that it’s a “stand alone” advertising platform for your rural business. While social media can be an incredibly-profitable marketing tool, most experts agree that it is best used as a compliment to traditional media strategies by creating what marketers call an integrated marketing plan.
We stumbled across a great article by Robert Lahm and Charles Stowe that outlines seven steps to building an integrated marketing strategy with social media. We’ve added some of our research to their suggestions to create the following infographic.
To read Lahm and Stowe’s original article, click HERE .