Blog
Read CREE’s blog posts.
CREE Researchers Recognized for Excellence at NACS 2025 in Irving, Texas
Irving, Texas — CREE co-founders, fellows, post-docs and graduate students recently traveled to Irving, Texas to present recent research projects. From January 30 - February 4, 2025, the Southern Association of Agricultural Scientists (SAAS) annual meeting brought together scientists from various...
How to Plan a Collaborative Marketing Event
What is collaborative marketing? Collaborative marketing events (CBEs) happen when businesses team up to share resources to generate more leads, sales, or recognition. This usually happens between two or more non-competing businesses that might have similar customer interests. For example, an...
CREE Wins Awards At 2024 ACE Conference
The Center for Rural Enterprise Engagement (CREE) was recognized at a national conference for achieving excellence in communications practice. The Association for Communication Excellence (ACE) provides opportunities for networking and professional development to communicators in the fields of...
Sowing Soundwaves: A Beginner’s Guide to Agricultural Podcasting
By Caitlynne Youmans After many years of dips and highs, podcasts are booming yet again. Now, in the era marked by the resurgence of podcasts, is the perfect time to grow your agribusiness by investing in your very own podcast. There is so much to research before you drop hundreds of, potentially...
Participating in a Political Process with Purpose
With Lauri M. Baker, a CREE Co-founder Don’t let the title of this blog scare you, I am not going to talk politics…or not the kind of politics you may be thinking. But I do want to talk about opportunities for you to engage in the political process on your own terms and with your own opinions....
4 Ways to Leverage AI Marketing for Your Agribusiness
Small agribusinesses have often been out-produced and out-marketed by larger businesses in the agricultural space. Though this has been a longstanding threat for smaller agribusinesses, the rise of artificial intelligence (AI) has shown promising benefits, especially in terms of marketing and...
Changing Landscapes: Remaining Relevant during Algorithm Shifts
The online landscape is constantly changing, especially when it comes to social media. It can be difficult to ensure your content is reaching your audience with this everchanging landscape. Achieving success online becomes even more tricky when social media platforms, like Facebook and Instagram,...
Graduate Students Attend Annual Conference in Fort Lauderdale
Graduate students recently represented the Center for Rural Enterprise Engagement (CREE) at the National Association of Extension Program and Staff Development Professionals (NAEPSDP) annual conference in Fort Lauderdale, Florida. NAEPSDP is an association comprised of Extension professionals from...
CREE holds How to Market in a Digital Era Trainings for Extension and Business Owners
In partnership with the UF/IFAS Tropical Research and Education Center (TREC), the Center for Rural Enterprise Engagement (CREE) created an online toolkit titled, How to Market in a Digital Era to educate and train the agriculture sector on how to develop a successful marketing...
CREE Alum Accepts New Position as a Communications Leader at Toho Water Authority in Kissimmee, Florida
Olivia Doyle, a former CREE graduate student, has recently accepted a new position as a Communications Leader at Toho Water Authority in Kissimmee, Florida. Congratulations, Olivia! Olivia will be responsible for managing social media platforms, coordinating involvement with external community...
CREE Attends National Conference
This past June, the Center for Rural Enterprise Engagement (CREE) was recognized for outstanding communication research and practice at a national conference. The Association for Communication Excellence (ACE) provides opportunities for networking and professional development to...
CREE Graduate Assistant Accepts New Position at CareSource
Meredith Oglesby began working with CREE during the Fall of 2020 and has recently accepted a new position as a Content Strategist at CareSource in Dayton, Ohio. Congratulations, Meredith! Meredith will be writing and reviewing member materials for the Medicare plans as a part of the member...