Insight Summit 2024
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Want to improve your online presence by upgrading your new and social media strategies? Then the 2024 Insight Summit conference is for you! Learn how to collect analytics and which measurements matter, create compelling and engaging visual content to share online, and increase engagement with your audience and potential customers.
Get excited because the Center for Rural Enterprise Engagement (CREE) is coming to your home office! The CREE team is excited to announce that the 8th annual Insight Summit conference will be held September 16, 2024 through November 1, 2024. Our team is eager to offer a high-quality learning experience for participants without the need for travel!
“We’re thrilled to present the eighth annual Insight Summit following our recognition by The Association for Communication Excellence (ACE), where we proudly received the highest accolade in our category,” said Lauri Baker, CREE co-creator and associate professor in agricultural education and communication at the University of Florida. “This achievement fuels our passion to share valuable insights with you that will help you to advance in your new media knowledge.”
Topics included are trends in social media, CREE research, building your business’s narrative, establishing a new-media baseline, analytics, e-newsletters, Instagram, e-commerce, improving visual content, cyber security, and more!
“Running a small agricultural business can be challenging. Our learning experience aims to simplify the complexities of digital marketing, providing clarity and practical guidance,” said Cheryl Boyer, CREE co-creator and professor of horticultural marketing at Kansas State University. “We’re honored that our course has been acknowledged as an exceptional resource by the American Society for Horticultural Sciences, affirming our commitment to supporting the success of small ag businesses.”
Things you will walk away with from this conference:
- Access to an online course platform with printable worksheets and guides
- Membership to an exclusive Insight Summit Facebook group community
- An online strategy for your organization or business
- Ideas and plans for content development and delivery
“Optimal decisions are driven by data. Because data speaks truth, guiding us to the most informed choices,” said Hikaru Peterson, CREE co-creator and professor in applied economics at the University of Minnesota. “As we dive into the analytics tied to your business, our aim is to empower you with the skills to leverage data effectively, enabling you to make informed decisions that propel your business towards growth and success.”
The investment price of attending Insight Summit is $199. You will be receiving hands-on experience in an interactive setting but from the comfort of your own home. All you need is access to a webcam and high-speed Internet to participate.
“We hope this course will teach you how to harness the power of social and digital media to connect with your local communities, fostering a deeper sense of belonging and engagement,” said Audrey King, CREE Fellow and digital media state Extension specialist at Oklahoma State University. “This connection is not only invaluable but essential for the growth and success of your agricultural business.”
Take back the trajectory of your business with the tools and strategies provided during Insight Summit!
Can I still register and participate if I am not available to attend the two live sessions?
Yes! All live sessions will be recorded and posted on our YouTube channel as private videos. After each session, we will share the recording with you through the private Facebook group. Much of your learning will occur in the asynchronous portion of the conference, so if you cannot attend a live session, you will still have an opportunity to watch the recording afterward and complete the course at your own pace.
How much time outside of the live sessions should I set aside to complete the asynchronous course?
We suggest setting aside about 1-2 hours per week to work on the asynchronous course. We have split the course up into four modules that correspond with each of the four live sessions. There are four weeks in between each live session, so you should plan to spend approximately 4-8 hours total completing each corresponding module of the asynchronous course. Check out this article for more on how to participate in a virtual conference: https://edis.ifas.ufl.edu/publication/WC373
What will happen during the live sessions?
The live sessions are our time for discussion and collaboration. This will be our chance to share with each other and ask questions, as well. These will be less structured and less information heavy than your typical virtual conference session. Instead, most of the formal learning will occur as you complete the asynchronous course. The live sessions give us a space to collaborate in a virtual conference setting.
Are any course materials (worksheets, guides, quizzes) collected or graded?
We won’t ask you to formally turn anything in, but we will ask you to share in our private Facebook group so you can practice your skills and collaborate with others. Please complete any quizzes built into the course but don’t worry–they are not graded, but rather provide you with an opportunity to check your knowledge and provide us with valuable data to improve this conference in the future.
How do I access the private 2024 Insight Summit Facebook group?
After you are registered and before the first live session, we will add you to the private Facebook group. Then we will direct you to the group throughout the live sessions and in the asynchronous course using a link.