Using video on social media has been on the rise. Marketers and businesses started making videos and ads years ago to increase engagement and views, but why does it seem like you’re seeing more videos in your Newsfeed now than ever before?
On April 6, 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices or computers straight to their Facebook Newsfeed. This recent development gives virtually anyone the chance to capture followers’ attention via video live from your home or office and potentially reach millions of people all around the world.
Living in the moment is what Facebook Live is all about and to no surprise it creates more engagement than normal video.
According to Facebook, users watch Facebook Live videos three times longer than videos that aren’t posted live.
And the best part is: it’s simple to use! It’s a great way to give your current followers a personal connection with you and your business while also reaching a new audience. You can show your followers exclusive content, how to videos, live events, and so much more.
New to video? No problem! Check out our Let’s talk video! blog previously posted to learn some of the basics.
What exactly is Facebook Live Video?
Facebook Live Video is like having a TV camera in your pocket that allows you to broadcast in real- time to your followers’. With so many ads, posts, and noise competing on Facebook, it can seem hard to get your business’s point across. Live Video gives business owners a chance to show off their own personality and really let their brand shine through. It gives a raw, authentic look into your business.
Your audience can comment or react to your video as it as going and as soon as your Live Video is over it is saved to your timeline for other followers’ who were unable to tune in live to watch at a later time.
How to broadcast on Facebook Live Video?
Before you start going live, let’s practice how to get there first. Follow along with this step-by-step guide and open your Facebook app.
Step 1: Go to your Newsfeed and click on the “Live” option.
Step 2: Allow Facebook to access your camera and microphone.
These prompts will go away after your first use.
Step 3: Choose your Privacy Setting.
There are three options when choosing a privacy setting for your video: Public, Friends, and Only Me. If the post is for your business, you may want to make it Public. This allows anyone on Facebook to access your video and gives you the chance to expand your brand. If posting on your personal page, Friends may be the best way to go. This allows only your Facebook friends to access your post. Only Me can be accessed by clicking “More” and scrolling to the bottom. Some users prefer using this option before posting for the first time or to see the video before they use it. Using Only Me will only let you access the video.
Step 4: Write a significant description.
Your broadcast description will show up like a status above your video in your followers’ Newsfeed. Grabbing the audience’s attention is the best way to get more views and reach a large demographic.
Step 5: Tag friends, show your location, or add an activity.
Choose the icons at the bottom of the screen to show what friends are in the video, where you are at, and what you’re are doing. Each of these are completely optional, but add more personalization and information to your post.
Step 6: Choose your camera view.
Before going live, make sure the camera is pointed in the direction you want it to be shot in. Simply click the rotating arrows icon in the right corner of your screen to change the camera view.
Step 7: Add lenses, filters, or writing and drawing to your video.
The wand icon in the right corner of your screen allows you to add several different features to your video such as adding lenses to your face, changing the filter on your camera, and writing or drawing to add illustration to your video.
Step 8: Click the “Go Live” and start broadcasting.
Now you’re ready to go! Once you click the button, Facebook gives a countdown of 3…2…1 and you’re live. Once you are streaming, your video will show up in your personal Newsfeed and others’ Newsfeed too just like a normal post. Live Videos can be up to 90 minutes long.
Step 9: Interact and shout out to viewers and commenters.
To keep your audience engaged, interact with your viewers and commenters by giving them shout outs or encouraging them to ask questions about your video. The more interaction you have on your video the higher the ranking which moves your video up in others’ Newsfeed.
Where will you see the comments? The comments will show up on the bottom of your screen in reverse chronological order.
Step 10: Click “Finish” to end your Live Video.
Step 11: Post your reply and save your video to your camera roll.
Once you are all finished with your first Live Video, a screen will pop up that allows you to post your video showing others who couldn’t tune in to see your video at a later time. This step is completely up to you. If you so choose, you can click the download button and keep your video on your personal device for future reference.
Now that you’ve got it down, here’s our Top 5 Tips to polish your Facebook Live Video.
Tip #1: Test your equipment
Technical errors can be embarrassing especially since you are live. However, they are easily avoidable by testing everything out before you get started. Check your lighting, ensure your microphone is working properly, and use the Only Me feature on Facebook we previously discussed.
Pro- Tip: Instead of holding your mobile device in your hand while shooting try using a tripod to ensure a steady shot.
Tip #2: It doesn’t have to be perfect
A huge part of Facebook Live Video is to showcase a raw, authentic view of you or your business. In order to show this, don’t focus on perfection or worry about little mistakes. Embrace mishaps that may happen along the way or questions you weren’t anticipating from viewers.
Pro- Tip: This tip is extremely important if millennials are your target audience. In fact, only six percent of this age group trusts traditional advertising.
Tip #3: Schedule a “Go Live” notification
A “Go Live” notification is an easy way to alert followers’ you are broadcasting. This will encourage them to tune- in and engage with your business.
In your video settings, there is a toggle switch that needs to be turned to on to use this feature.
Pro-Tip: Once you’ve turned on this notification, your followers can subscribe to your channel. After they are subscribed they will receive a push notification every time you begin broadcasting.
Tip #4: Reintroduce what you are talking about during your video
Have you ever walked into something late and been completely confused and frustrated with what is going on? Make sure your Facebook Live Video doesn’t feel that way to followers’ who log on a little late. It is important to restate your name, your brand, and what the point of the video is several times depending on how long your video is.
Pro- Tip: Give buffer time at the beginning of your video so that your audience has time to join in.
Tip #5: Repurpose content for future posts
When planning a Facebook Live Video or event, think about how you can reference this in future posts. Does it relate to an old social media post or blog? Tie that into your video as well.
Pro-Tip: Make a social media calendar of events to reference for this purpose. Brainstorm ideas off of old ideas and listen to your followers’ requests for more information on a certain topic.
Now that you’ve read the step-by-step guide and additional tips to making your own Facebook Live Video, it’s your turn to try it and engage with your followers. Show them the personality of your business and why you truly shine above the rest.