Thursday February 20
8:15 A.M. Welcome
8:45 A.M. Trends in Social Media
9:00 A.M. CREE Research
9:30 A.M. Building your narrative: Storytelling across platforms
10:00 A.M. Break*
10:15 A.M. New Media Baseline
11:00 A.M. Introduction to Facebook analytics: Measuring what matters
11:30 A.M. Lunch
12:00 P.M. Keynote: Valerie Luhman, owner of Grass Fed Cattle Co.
1:15 P.M. Advanced Facebook analytics
2:15 P.M. Break*
2:30 P.M. E-newsletter
3:00 P.M. Instagram
4:00 P.M. Selling online
4:30 – 5:30 P.M. Social hour and poster session
Friday February 21
8:15 A.M. Facebook Live
9:15 A.M. Platforms for Your Portfolio: Twitter, YouTube, Houzz, Snapchat, Yelp, & LinkedIn
10:00 A.M. Break*
10:15 A.M. Improving your visual content
11:00 A.M. Communication expert panel from University of Minnesota
12:00 P.M. Lunch
12:45 P.M. Pulling it together: Aligning strategy with key performance
indicators and reporting to stakeholders
2:00 P.M. Presentation of Insight Summit certificates
2:30 P.M. Adjourn