Blog
Read CREE’s blog posts.
Center for Rural Enterprise Engagement Hires Graduate of Master’s Program
Story by Cassie Wandersee The recently established Center for Rural Enterprise Engagement at Kansas State University hired a recent graduate of the master’s program in the position of managing director. Scott Stebner completed a master’s degree in agricultural communications from Kansas...
Green Growth: An Exploratory Study of Metro and Non-Metro Garden Centers’ Use of New Media Marketing
Introduction The introduction of mass merchants and big-box stores has increased competition in the green industry and could negatively impact the economic viability of garden centers. In order to compete against such retail giants, small, family-owned garden centers focus on offering exceptional...
Productive Pinning
Abstract: In recent years social media sites have experienced rapid growth among users, specifically the image-based site Pinterest. The purpose of this study was to investigate how agricultural producers and businesses were using Pinterest. A sample of 428 Pinterest users were evaluated using a...
Productive Pinning- Adding Pinterest to your Digital Toolbox
Agricultural organizations from the local to national level are using Pinterest to promote their businesses and organizations, as well as advocate for the agriculture industry. But how do you effectively use Pinterest to reach the general public? This webinar will give you step-by-step...
Hikaru Hanawa Peterson, Ph.D.
Hikaru recently started her position as professor of food marketing and consumer economics at University of Minnesota. While at Kansas State University, she co-created the Center for Rural Enterprise Engagement. At the Center, she contributes her expertise in research methods in...
Lauri M. Baker, Ph.D.
Dr. Lauri Baker is an associate professor in agricultural communications at Kansas State University where she is a co-creator of the Center for Rural Enterprise Engagement and teaches courses in new media, agricultural communication theory, and environmental communication. She...
Cheryl Boyer, Ph.D.
Cheryl is an Associate Professor and Extension Specialist for ornamental nursery cropproduction and garden centers at Kansas State University. She holds a BLA (Bachelor ofLandscape Architecture) and MS in horticulture from Oklahoma State University. Her doctoral degree in...
Scott Stebner, M.S.
Scott Stebner served as the Center’s first managing director from 2015-2016. Stebner is a seasoned social media marketer, small business owner, and experienced educator from San Diego, California. He received his bachelor's in agricultural education and secondary teaching credential from Cal Poly,...
Courtney Boman
Courtney Boman brings a wealth of communications experience and excels in detail-oriented projects, goal alignment, and strategic visioning. From the content development process up until a project goes live, Courtney ensures that all aspects align with the client’s goals and is easily shareable...
Anissa Zagonel
Anissa Zagonel is a senior majoring in agricultural communications and journalism with a minor in both agronomy and journalism and mass communications at Kansas State University. While working for the center, she is involved in blog content creation and research, managing social media platforms,...