Ever see graphics from a friend or company and wonder how they became so design talented or have money to hire a graphic designer? Prior to this year, I thought I had missed the train when it comes to creating graphic content myself…but don’t worry, I’ll let you in on a secret soon.
We know the brain processes visual information 60,000 times faster than text. According to John Medina, “when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
So it seems pretty important we have visual content.
Brain Exercise:
I am a regular quadrilateral, with four equal sides and four equal angles (90-degree angles or right angles).
What am I?
How did that exercise go for you? If you were able to answer from the description, good job! I think you are one of the few who could. But, your customers probably can’t and they CRAVE visual content. How do you give it to them? Let me introduce you to an inside secret to designing content… Canva!
Canva is a free, online tool that allows users to edit photos and create multiple forms of visual content. Anyone can use it and you don’t have to be a design pro (trust me!). You can create a Facebook graphic in just 7 steps!
Now, before you enter this newfound creative world, here are a few tips:
- Pay attention to fonts and don’t mix-and-match too many
- Make sure your colors add to the graphic and don’t make it too busy
- Consistency is key
There are A LOT of tools out there to help create graphical content. It comes down to what works best for you. I know you’re probably a busy person who wears multiple hats and adding graphics to your social media probably isn’t on the top of your list. Can you really turn down the extra engagement that comes with it? I can’t.
Happy Canva’ing!