Research

Our goal is to make research-based knowledge discoverable and accessible to individuals, businesses, and communities to foster positive changes to rural livelihood. We do so through supporting the mission of the land-grant institution and the College of Agriculture at Kansas State University.

Objectives:

  1. To generate research-based knowledge related to new media technologies and rural enterprises
  2. To offer hands-on research experiences for graduate and undergraduate students
  3. To serve as a source for research-based knowledge for local, regional, and national rural enterprises and others involved in improving rural life

Secured Grants

Boyer, C.R., L.M. Baker and H.H. Peterson. 2016-2018. Courting the consumer: Social media marketing of farm products. USDA Agricultural Marketing Service, Federal State Marketing Improvement Program. 2 years. $123,835.

Baker, L.M., C.R. Boyer and H.H. Peterson. 2016. New-media marketing boot camp (for green industry businesses). K-State Global Campus New Program Grant. 1 year. $9,550

Boyer, C., Baker, L. M., & Peterson, H. (2013-2015) “Social Media Marketing Strategies for Rural Nurseries and Garden CentersUSDA Federal State Marketing Improvement Program. $107,000.

Publications, Presentations, & Research Papers

* indicates graduate student as lead author
** indicates undergraduate student as lead author

Boyer, C.R., L.M. Baker, and H. H. Peterson. 2017. Current status of E-commerce in the green industry. International Plant Propagator’s Society Conference Proceedings (In Press)

Peterson, H.H., C.R. Boyer, L.M. Baker, and B. Yao. 2017. Surveying the landscape of new media marketing in the green industry. HortTechnology (In Preparation).

Baker, L.M., C.R. Boyer, H.H. Peterson and A.E.H. King. 2017. Online opportunities: A quantitative content analysis. HortTechnology (Accepted; in revision).

Yao, B., A. Shanoyan, H.H. Peterson, C.R. Boyer, L.M. Baker. 2017. The use of new-media marketing in the green industry: Analysis of social media adoption and impact on sales. Journal of Agriculture and Applied Economics. (Submitted)

Stebner, S., L.M. Baker, H.H. Peterson, and C.R. Boyer. 2017. Marketing with more: An indepth look at relationship marketing with new media in the green industry. Journal of Applied Communications 101:7-18. DOI: https://doi.org/10.4148/1051-0834.1001

Stebner, S., C.R. Boyer, L.M. Baker, H.H. Peterson. 2017. Relationship marketing: A qualitative case study of new-media marketing use by Kansas garden centers. Horticulturae 3(1), 26; doi:10.3390/horticulturae3010026.

Thomas, D., Craig, C., Capoun, S., Baker, L. M., King, E. H., Boyer, C. R., and Peterson, H. H. (2016). The e-commerce landscape: An environmental scan of online greenhouse retailing. Poster presented at the American Society for Horticultural Science, Atlanta, Georgia. HortScience 51(9): S336. Abstr. [Poster]

Boyer, C.R., L.M. Baker and H.H. Peterson. 2016. The Center for Rural Enterprise Engagement: Helping green industry businesses navigate new media. HortScience 51(9): S335-S336. Abstr. [Oral]

Kruse, N., L.M. Baker, I. Campbell, S. Stebner, H.H. Peterson, and C.R. Boyer. 2016. Connecting Online Garden Centers Use of Facebook Marketing. Poster presented at the 2016 Gamma Sigma Delta College of Agriculture Undergraduate Research Showcase, Manhattan, KS. Abstr. [Poster]

* Stebner, S., C.R. Boyer, L.M. Baker, and H.H. Peterson. 2015. Green growth: An exploratory study of metro and non-metro garden centers’ use of new media marketing. HortScience 50:S289. (Abstr.) [Poster]

Stebner, S., L.M. Baker, C.R. Boyer, H.H. Peterson, and J. Crow. 2015. Green growth: An exploratory study of garden centers’ use of new-media marketing. Journal of Interactive Marketing (Abstr.) [Presented at the 2015 Direct/Interactive Marketing Research Summit in Boston, MA on Oct. 4. Program of the MarketingEDGE professional organization] http://www.marketingedge.org/events/marketing-research-summit/sunday-proceedings-2015 [Oral]

Boyer, C.R., L.M. Baker, H.H. Peterson, and S. Stebner. 2015. Like it, pin it, follow it: Opportunities and challenges for social media marketing in garden centers and nurseries. HortScience 50:S77. (Abstr.) [Oral]

*Stebner, S., Holderness, A., & Baker, L. M., Boyer, C., & Peterson, H. (2014). Social growth: Evaluating Kansas garden centers social media presence. Poster presented at the 2014 Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences Conference, Portland, OR.

** Swanson, B., H.H. Peterson, C.R. Boyer, and L.M. Baker. (2014). Social media marketing for locally owned independent garden centers. HortScience 49(9):S18. (Abstr.)

Boyer, C.R., L.M. Baker, and H.H. Peterson. 2014. Social media marketing by garden centers: Findings from a pilot study. HortScience 49(9):S29. (Abstr.)

**Ashmore, L., Baker, L. M., Stebner, S., Holderness, A., Boyer, C., & Peterson, H. (2014). Expanding the marketing mix for garden centers through social media. Poster presented at the 2014 Gamma Sigma Delta College of Agriculture Undergraduate Research Showcase, Manhattan, KS.

**Hannigan, K., Baker, L. M., Stebner, S., Boyer, C. & Peterson, H. (2014). Social media marketing in the garden center industry. Poster presented at the 2014 Gamma Sigma Delta College of Agriculture Undergraduate Research Showcase, Manhattan, KS.

Boyer, C. R., Baker, L. M., & Peterson, H. H. (2013). Opportunities for social media marketing in retail garden centers. Proc. Southern Nurs. Assoc. Res. Conf. 58:46-51.

 

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