Agricultural communicator. Miss Rodeo Kansas. K-State alumna. Mikhayla DeMott, the newly hired audience engagement specialist, serves many roles. Mikhayla understands the need to connect agricultural-based, rural businesses to information and research on new-media technology. She will foster that connection in her position at the Center for Rural Enterprise Engagement through event planning, client outreach, media relations, and content creation.
The Center for Rural Enterprise Engagement is excited to announce the dates of the Second Annual New-Media Marketing Bootcamp. Mark your calendars for February 27-28 at the Bluemont Hotel. We are thrilled to have the conference in our hometown, Manhattan, Kansas.
There’s no place like home. For Cassie Wandersee, the newly hired managing director of the Center for Rural Enterprise Engagement, the familiar phrase sums up her joy in returning to rural Kansas and the Kansas State University family. “One of the greatest things about K-State and the department of communications and agricultural education is the … Continue reading Master’s Graduate Returns as Managing Director
Did you know that 90% of information transmitted to the brain is visual? Thus, it comes as no surprise that Instagram has become the app to beat in terms of affordability and engagement. Instagram currently has over 300 million users with 75 million of those users logging on daily. It can be a wonderful resource … Continue reading The 5 Best Budget Conscious Instagram Photo-editing Apps
Is it common for your customers to message you via Facebook with basic questions, comments or complaints? In this blog, you will learn how to set up Facebook Messenger Chatbots and how it can be beneficial to your small business.
Word-of-mouth is a great tool when promoting your farmers market booth, but it can only take you so far. Your local customers know and trust you, but what about the consumer who has no idea you exist? Adding new-media technology to promote your farmers market booth can boost your business and reach a new demographic that was not possible before!
First was Snapchat, Instagram followed and finally, Facebook joined in. Each platform of social media has been taken over by stories. So what’s the big difference between Snapchat, Instagram Stories, and Facebook Messenger Day/Newsfeed Stories and which one will work best for your own business?
Time management with new-media marketing is challenging. Like many of you, planning time to create and manage content is only a small part of my work responsibilities. Learning to heed that call in a way that allows us to continue doing the work and share it is an art.
Video use on social media is on the rise. Marketers and businesses owners use videos and ads to increase engagement and views, but why does it seem like you’re seeing more videos in your Newsfeed than before? On April 6, 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from … Continue reading Your Guide to Going Live – Tips and tricks to using Facebook Live
When walking through a mall, storefront windows with cute outfits or flashy displays can catch customer’s eyes and draw them in. But what about expanding? Local customers are the best, but reaching a large demographic, outside of your brick-and-mortar location, can boom your business. This is where social media and e-commerce come into play.