Let’s talk about negative feedback. Facebook tracks negative feedback for you in Facebook Insights under the “Reach” section of the navigation. The following is a screenshot of our Center for Rural Enterprise Engagement Facebook Page from last week. I have circled the places you need to look for when searching for this in your page's … Continue reading Keeping Positive in a Negative World: Understanding and tracking negative feedback in Facebook
One of the easiest, but most overlooked aspects of online marketing is claiming your Google Place listing. This is a feature that allows information about your business to populate on the right-hand side of the Google search results page. Claiming your business’s online identity in this way allows potential clients to find you and know that you’re currently operating. Photos will help them know what your storefront looks like, so it can be identified when they plan a visit. Filling out all sections of the form will allow searchers to click directly into your website or social media pages, reducing the level of searching required to learn about your business.
Facebook Live continues to be a hot topic, it truly is the best option on Facebook to engage an audience. We strongly suggest that you give it a whirl! First, let's talk about why you should use it for your business. Facebook's algorithm prioritizes live video. For those of you unfamiliar with the "A" word, … Continue reading Facebook Live Tips, Tricks, & Best Practices
People often ask us how we stay productive in our writing. The answer, hands-down is that we make time for it. While we make time throughout the week for writing, we also schedule two major, in-person, writing retreats a year to focus on in-depth writing and planning. Here are some tips for productive writing retreats: … Continue reading Make Writing Work: 5 tips about planning your writing retreat
I had the opportunity to attend the Agricultural Communicators of Tomorrow (ACT) 2018 Professional Development Conference (PDC) this month. The conference, hosted by The Ohio State University, is a workshop event designed to teach strategies and trends within the agricultural communications industry. I am the Kansas State University ACT Secretary and Treasurer and attended the … Continue reading Chelsie Shares Insights from PDC
We all hear about it – Facebook’s mystery algorithm that decides what content we see and what content our page followers see. I equate it to the communication and marketing equivalent of a scratch-off ticket. We know we can win big, but we have no idea what combination of content will get us there. Facebook does reveal veiled insights into the algorithm. We can use those insights to increase relevancy for our business pages. The following tips are a compilation of information released from Facebook and the insights from our own analysis of what content works for us.
Falling leaves, sweater weather and pumpkin spice everything are a few things that come to mind when thinking of fall. But in Kansas, we have much more going on than the basics, starting with our fall festivals. Fall festivals are a perfect way to support local, agricultural based businesses while having loads of fun with your friends and family. The cool air leads to corn mazes reaching their full potential, pumpkins meeting their final orange glow and are ready to be picked from their patch, apples ripen at the orchards and grape harvest time begins. The staff at CREE researched and found where to go to enjoy all things fall.
Tucked between the rolling Virginia hills, Glenhaven Greenhouses offers customers quality plants and mulch and a place to come enjoy the friendly atmosphere of the small, family-owned greenhouse.
The Center for Rural Enterprise Engagement is thrilled to welcome Deanna Reid, agricultural education and communications graduate student.
Agricultural communicator. Miss Rodeo Kansas. K-State alumna. Mikhayla DeMott, the newly hired audience engagement specialist, serves many roles. Mikhayla understands the need to connect agricultural-based, rural businesses to information and research on new-media technology. She will foster that connection in her position at the Center for Rural Enterprise Engagement through event planning, client outreach, media relations, and content creation.