Let’s talk about negative feedback. Facebook tracks negative feedback for you in Facebook Insights under the “Reach” section of the navigation. The following is a screenshot of our Center for Rural Enterprise Engagement Facebook Page from last week. I have circled the places you need to look for when searching for this in your page's … Continue reading Keeping Positive in a Negative World: Understanding and tracking negative feedback in Facebook
In order to continue our goal of transparency, CREE has decided to post the insights from our own analytics taken from our Facebook page. This post will cover the second quarter of 2019 (April-June). Overview CREE posts on Facebook on Mondays and Fridays. Occasionally, Wednesdays are added to our content calendar to highlight special events and … Continue reading CREE Second Quarter Analytics
The Center for Rural Enterprise Engagement (CREE) is expanding south with the move of one of its co-founders, Dr. Lauri M. Baker, to the University of Florida. What does this mean for CREE? New and exciting ideas and more resources dedicated to generating and sharing knowledge about new-media marketing to enable rural and agriculture-based businesses … Continue reading It’s getting hot for CREE!
The Center for Rural Enterprise Engagement (CREE) hosted their third annual new-media marketing conference, the Insight Summit. The conference featured topics related to new-media marketing that included storytelling across platforms, basic and advanced analytics, social-media strategy, visual content, e-newsletters, and selling online. The 2019 Insight Summit was especially unique compared to past events, hosting agricultural … Continue reading CREE hosts third annual conference, Insight Summit
We are living in a digital age with marketing strategies evolving to online outlets and social-media sites. Sites like Pinterest and Instagram have become popular in small and large business marketing. But do you know all the benefits and resources these sites provide for business marketing on their site? In this post, we won't tell … Continue reading Pinterest vs. Instagram: 3 attributes for how each can help market your business
One of the easiest, but most overlooked aspects of online marketing is claiming your Google Place listing. This is a feature that allows information about your business to populate on the right-hand side of the Google search results page. Claiming your business’s online identity in this way allows potential clients to find you and know that you’re currently operating. Photos will help them know what your storefront looks like, so it can be identified when they plan a visit. Filling out all sections of the form will allow searchers to click directly into your website or social media pages, reducing the level of searching required to learn about your business.
Facebook Live continues to be a hot topic, it truly is the best option on Facebook to engage an audience. We strongly suggest that you give it a whirl! First, let's talk about why you should use it for your business. Facebook's algorithm prioritizes live video. For those of you unfamiliar with the "A" word, … Continue reading Facebook Live Tips, Tricks, & Best Practices
People often ask us how we stay productive in our writing. The answer, hands-down is that we make time for it. While we make time throughout the week for writing, we also schedule two major, in-person, writing retreats a year to focus on in-depth writing and planning. Here are some tips for productive writing retreats: … Continue reading Make Writing Work: 5 tips about planning your writing retreat
I had the opportunity to attend the Agricultural Communicators of Tomorrow (ACT) 2018 Professional Development Conference (PDC) this month. The conference, hosted by The Ohio State University, is a workshop event designed to teach strategies and trends within the agricultural communications industry. I am the Kansas State University ACT Secretary and Treasurer and attended the … Continue reading Chelsie Shares Insights from PDC
We all hear about it – Facebook’s mystery algorithm that decides what content we see and what content our page followers see. I equate it to the communication and marketing equivalent of a scratch-off ticket. We know we can win big, but we have no idea what combination of content will get us there. Facebook does reveal veiled insights into the algorithm. We can use those insights to increase relevancy for our business pages. The following tips are a compilation of information released from Facebook and the insights from our own analysis of what content works for us.