Day 2


General Session: Courting Followers8:00 – 9:00 a.m., Dr. Cheryl Boyer, Dr. Lauri Baker, and Cassie Wandersee

  • Customer Service: In person or online, customer service is key for businesses. Social media now brings a whole new significance to customer satisfaction. Join us and learn how to build your business’ online reputation.
  • Conflict Resolution: Consumer-generated content can make or break our brand image online. Bad reviews, trolls, or a disgruntled former employee can drive away potential customers, impacting your bottom line. Build your confidence to engage in negative feedback and turn a negative experience into a positive impression.

Concurrent Sessions: Beyond Social Media, 9:00 – 10:00 a.m.

A) Are You Ready for E-Commerce?, Mikhayla DeMott and Dr. Lauri Baker

You will leave this session knowing whether you are ready for e-commerce and if not, we will teach you how to get there. Selling online is a great next step for anyone looking to increase sales and convenience for customers. Join us for a fun quiz and leave e-commerce ready!

B) Working Within Guidelines for Cross-Platform Branding in Extension, Cassie Wandersee and Dr. Cheryl Boyer

K-State Research and Extension uses a content management system (CMS) platform to host official county and district websites. This session will introduce the platform and the best practices for content strategy on the platform. We will also cover branding guides for K-State Research and Extension. Additional resources and contacts for website support will be provided during the session.

General Session: Content Planning and Strategy, 10:30 – 11:30 a.m., Dr. Lauri Baker, Dr. Cheryl Boyer, and Dr. Hikaru Peterson

Take the time to examine your content strategy and plan two weeks of content across multiple platforms. Assigning publishing roles, designating content creators, and addressing multiple audiences will all be considered in this session. The storytelling skills you learned earlier will be vital as you develop a content strategy and plan content for two weeks!

General Session: Putting It All Together, 11:30 – 12:00 p.m.,  CREE Team